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About 80% of new leads never translate into sales. Meanwhile, about 65% of businesses are struggling to generate leads in the first place. With a strong digital marketing strategy, you don’t have to struggle.

Instead, you can boost brand awareness, generate website traffic, and give your business the boost it needs!

Here are seven effective marketing strategies for 2021. With these tips, you can get ahead of the competition this year. You can remain top-of-mind with your customers, too.

Start improving your digital marketing strategy with these seven easy tips today!

1. Boost Your Brand

Before you start developing your new 2021 digital marketing strategy, take a look at your brand.

A distinct brand can help you stand out from the competition. If your brand is old and outdated, however, people might struggle to remember you. Instead, you can use your branding to boost awareness and recognition.

First, develop your brand guidelines. Your brand should include your:

• Mission statement
• Vision statement
• Unique value proposition
• Logo
• Font styles
• Color palette
• Voice
• Tone
• Personality
• Values

Shared values account for 64% of brand relationships. Using a signature color could boost brand recognition by 80%, too. 

Make sure to keep your branding consistent as you use the rest of these marketing strategies. Consistency could increase revenues by up to 23%. Consumers will have an easier time remembering your brand, too. 

Build Trust and Loyalty

As you use these digital marketing strategies, try to find ways to build brand trust and loyalty. To build trust, make a promise and keep it. 

Customers want to know that businesses have their best interests in mind. They’re more likely to spend money on a brand they trust.

Remain transparent as you create content for your website and social media marketing strategy for 2021. For example, you can create behind-the-scenes content. As trust grows, you could retain long-time, loyal customers.

Your ROI will improve as a result. 

2. Update Your Website

Your website can have a big impact on your business, too. If your website is old and difficult to use, people will leave. Your bounce rate will rise.

A high bounce rate can hurt your search engine ranking. Consumers might struggle to find your business online as a result. 

Instead, update your website with user experience (UX) design trends. Keep Google’s Core Web Vitals in mind, too. For example, you can:

• Speed up your page load times
• Improve the navigation
• Keep branding consistent
• Improve readability (shorter sentences and paragraphs, bullet points, headings, etc.)
• Limit embedded iframes and content
• Use page caching
• Optimize images
• Choose a better web host
• Delete unwanted files
• Minify and compress Javascript
• Eliminate unnecessary third-party scripts
• Get mobile-optimized

Improving the user’s experience on your website can boost customer satisfaction. It could help you boost sales and your ROI as a result. 

About 75% of people form an opinion about a website based on aesthetics. Slow-loading sites cost about $2.6 billion in losses each year. Meanwhile, about 70% of customers abandon carts due to a bad experience.

Neglecting the user experience could hurt your entire digital marketing strategy. 

You can work with our experienced website design and development team to get started.

3. Create Engaging Content

Once you update your website, start creating engaging, fresh content for your target audience. Creating content gives you a chance to demonstrate your experience and expertise. You could build brand trust and loyalty as a result.

Before creating content, research your target audience. Consider what content they’re searching for online. What questions are they asking when using Google?

Then, create content that answers their questions. 

Experiment with different forms of content, including blog posts, eBooks, polls, quizzes, and infographics. Use data and research from high-authority websites within your content, too. 

Create Casual Videos

By this year, video content could account for 80% of all online traffic. Live video could increase 15-fold, reaching 13% of all video traffic.

Consider creating casual, live videos this year. You can use videos as part of your social media marketing strategy.

Get into augmented and virtual reality (AR and VR), too. 

Videos can help you keep your audience engaged, even with social distancing still somewhat in effect.

4. Optimize for Google

Once you start creating content for your website and social media marketing strategy, get optimized! Search engine optimization (SEO) can help you reach more people online. 

You can work with our experienced digital marketing team to improve your SEO strategy.

Go Local

As you develop your SEO strategy, don’t forget local SEO. Update your Google My Business (GMB) listing. Encourage your customers to post their reviews on your listing, too. 

Voice Search and Featured Snippets

Voice search is becoming more popular this year. You can optimize your content for voice search by gathering fresh keyword research. Look for long-tail keywords posed as questions.

Use those keywords to inform your content marketing strategy.

You can also use schema to format your content for featured snippets. Featured snippets appear at the top of search pages.

5. Stay Social

Don’t neglect your social media marketing strategy. First, start creating live videos for Facebook and Instagram Stories. You can start selling on social media using Shops for Facebook and Instagram, too.

Consider working with a micro-influencer as well. Choose an influencer who already has a strong following. Then, leverage their existing brand trust to generate your own! 

6. Use PPC

Pay-per-click (PPC) advertising allows companies to create eye-catching digital ads. You can create ads for Google or social media. Your visual ads can appear on other websites as well.

Use PPC advertising to generate more brand awareness and website traffic.

Consider using remarketing, too. Remarketing allows you to reappear in front of people who previously visited your website. You can get a second chance to draw them in and boost sales!

7. Automate What You Can

As you use these digital marketing strategies, find ways to automate. Automation can save you valuable time and money. For example, you can automate when your social media posts go live.

You can also automate your email marketing campaigns, reporting, and more!

Then, gather data from your campaigns. Use your data to make more informed decisions in the future.

Give Business a Boost: 7 Marketing Strategies for Success in 2021

Don’t let your competitors get the edge this year. Instead, use these seven digital marketing strategies to set your business up for success. With these tips, you can give your business the boost it needs!

Need help growing your business? That’s what we’re here for.

Discover how to build your ROI with our team today. Schedule a consultation to get started.