Blogging for your business, and the many benefits.
Blogging…yada, yada, yada. Everyone talks about blogging – but isn’t it just an overused tactic that produces little results?
No. Not at all. When done right, blogging not only gives you the chance to shape your message (delivering it directly to your audience – on point and on brand), it generates new leads and a flow of new traffic to your website. Blogging is one of the most effective things you do to advance your company online and generate new leads.
If you’ve followed our blog, you’ll know that we talk about content marketing and driving traffic to your site – often. Blogging offers a two-birds-with-one-stone situation. A well-written blog on topics relevant to your customer base are going to be noticed. Potential customers searching for answers on Google will find your blog, take notice of your web site, and if your website is set up properly, also take notice of your calls-to-action.
Clients often ask us whether or blogging is necessary – and our answer is always, always yes. Here’s a list of our top 4 reasons why:
#1 Get More Clients
If your site is stagnant and nothing every changes, you won’t attract many new clients or customers. And existing customers certainly won’t be bookmarking your site if there isn’t ever anything new or useful posted for them. A regularly updated blog creates a constant stream of new content – bringing in new followers and potential customers with every post.
#2 Improve Your SEO
Every content-rich blog your write will bring traffic to your door (or website). Search engines like Google notice valuable blogs around a topic. When a potential customer searches for information found inside your blog – search engines will direct that customer to you. Every high-quality blog is another invaluable tool in driving your company name to the top of the Google results page.
#3 Build Trust
Trust can’t be bought. No matter how good a marketing campaign might be – if a customer doesn’t’ get the service or product they were promised, trust is lost. By consistently posting informative blogs on topics your customers care about, you are demonstrating a commitment to your customers and ultimately earning their trust.
Further, when your blog shares expert advice and helps your customers find answers to a problem, you are establishing trust and an on-going relationship with those customers. If they learn to trust your advice online, they will trust your services or products when it comes time to buy.
#4 Take Control of Your Online Identity
Whether about you personally as an individual or business owner – or about your business in its entirety – without a doubt, information about you can be found online. When someone searches for you or your company on the internet, do you know what type of information might come up? A blog is a great way to create an accurate and complete picture of who you are and what your business is about. A well-thought out blog can effectively shape your online identity and help guarantee that your Google results give the best first impression.
Ready to get started blogging like the professionals?
Call us today at (574) 370-4383, or send us an email to discuss the best next steps in building a blog – or finding ways to keep your existing content fresh. If you mention this post, ThinkPod will provide a free report on your overall Google rankings and your mobile and desktop website performance in comparison to three competitors of your choosing. We’ll also include a snapshot of your online reputation, including company reviews and mentions on over 1000 different listing sites and your visibility across social media.