How many times you’ve signed up for things online? Have you once downloaded Dropbox? An online trial? Maybe an online course or e-book? These signups were likely a result of effective calls-to-action. It’s important to guide site visitors through the journey using strategic calls-to-action (CTAs). So, what happens when your calls-to-action fail? Well, they do… a lot. Don’t make the same mistake these companies did. The “Small Business B2B CTA Study” of 200 websites found major call to action fails. Here are a few of them.
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