Higher Education Branding and Enrollment Strategy Strengthens Student Engagement
ThinkPod has proudly partnered with the University of Notre Dame since 2016, supporting a wide range of branding, web, and design initiatives across campus divisions. This case study highlights our collaboration with the Enrollment Division to develop a refreshed brand identity that speaks to today’s students and families while honoring the university’s iconic legacy.
As one of the most respected research universities in the world, Notre Dame needed materials that could cut through the noise of a crowded higher education landscape—without losing the warmth, tradition, and academic prestige that make it a top choice for students year after year.
“ThinkPod has done a remarkable job of learning our brand and helping us communicate our story. They always take the same care and thought with small projects as they do with larger initiatives. We highly recommend them to organizations looking to move their brand forward in a creative and meaningful way.”
Geoff Young, University of Notre Dame Enrollment Division
The Challenge
The University of Notre Dame’s Enrollment Division needed to modernize its visual brand to better engage prospective students and their families. With evolving expectations around digital experiences and increased competition among top-tier universities, their existing materials no longer reflected the clarity, consistency, or visual impact needed to stand out in today’s higher education landscape.
The Solution
ThinkPod collaborated with the Enrollment team to create a refreshed visual identity that balanced tradition with a more contemporary look and feel. We developed updated brand elements, clarified messaging, and applied the new design across key materials—including the viewbook and fact sheet—to ensure alignment and consistency. The result was a cohesive, professional brand experience that supported the university’s enrollment goals and strengthened engagement with prospective students and parents.
Our Strategic Approach
- Audience & Market Research
- Enrollment-Focused Brand Strategy
- Visual Identity Design & Style Guide
- Messaging Framework & Tagline Development
- Print Collateral Design (Viewbook & Fact Sheet)
- Email Template Design for Prospective Student Campaigns
- Information Design & Custom Infographics
- Cross-Media Brand Consistency
University of Notre Dame Viewbook
ThinkPod Agency refreshed Notre Dame’s Enrollment Division viewbook to align with updated brand standards and improve clarity, structure, and design. The new layout highlights key differentiators in a more concise, visually organized format—making it easier for prospective students and families to evaluate the university’s offerings during the college selection process.
University of Notre Dame Fact Sheet
ThinkPod Agency redesigned the Enrollment Division’s Fact Sheet to present more data in a cleaner, more accessible format. Using custom illustrations and infographics, we organized key information in a way that aligned with the updated brand while improving usability for prospective students, families, and advisors. The result is a polished, on-brand resource that delivers clarity and consistency across materials.
