Case Study

Culver Academies

Boosting Enrollment through Effective Branding and Design

Culver Academies, founded in 1894, is a higher education military and college preparatory school that has provided the best whole-person education in the country since 1894. It's most famous for its three entities - Culver Military Academy (CMA) for boys, Culver Girls Academy (CGA), and the Culver Summer Schools and Camps (CSSC). Rooted in tradition, Culver partnered with ThinkPod to address their strengths to a modern student audience in a way that appeals to them without seeming too "strict", showcase their academic excellence and holistic approach, yet still maintaining their tradition and heritage.

In addition to the visual structure created to accomplish Culver's branding goals, ThinkPod Agency developed a brand voice and tactical templates that included social media, website design, email design, print collateral, and more, for Culver Academies to use internally.

The challenge

Culver Academies, with its long-standing history and traditions, faced the challenge of modernizing its brand identity to appeal to a contemporary student audience while keeping its values intact. Their goal was to showcase academic excellence and provide a holistic approach that resonated with prospective students and families. However, the challenge was to strike the right balance between modernity and tradition without appearing too stringent or unapproachable.

THE SOLUTION

ThinkPod Agency partnered with Culver Academies to address their branding goals in a visually appealing and modern way. In addition to developing a cohesive design language and structure that aligned with Culver's values and traditions, ThinkPod developed a brand voice and tactical templates that could be used across multiple channels, including social media, website design, email design, print collateral, and more. With the help of ThinkPod, Culver is now able to showcase their unique strengths and appeal to a modern student audience, while staying true to their traditions and brand legacy.

Higher education marketing agency, Culver Academies, Culver Military School, College Preparatory School, brand guidelines and design created by ThinkPod Agency

Inside Culver's New Look

The new brand guidelines for Culver Academies showcase a complete visual identity for the institution, including information on logo usage, fonts, colors, and photography. The comprehensive guide also details guidelines for creating engaging social media posts as well as email templates for communicating with different audiences. The new brand guidelines for Culver Academies offer a clear vision of the institution's identity, ensuring that all communications are cohesive and aligned with the school's values.

Higher education marketing agency, Culver Academies, Culver Military School, College Preparatory School, brand guidelines and design created by ThinkPod Agency
Higher education marketing agency, Culver Academies, Culver Military School, College Preparatory School, brand guidelines and design created by ThinkPod Agency
Higher education marketing agency, Culver Academies, Culver Military School, College Preparatory School, brand guidelines and design created by ThinkPod Agency. Color guidelines.
Higher education marketing agency, Culver Academies, Culver Military School, College Preparatory School, brand guidelines and design created by ThinkPod Agency. Typography guidelines.
Higher education marketing agency, Culver Academies, Culver Military School, College Preparatory School, brand guidelines and design created by ThinkPod Agency. Typography guidelines.
Higher education marketing agency, Culver Academies, Culver Military School, College Preparatory School, brand guidelines and design created by ThinkPod Agency. Decorative elements.
Higher education marketing agency, Culver Academies, Culver Military School, College Preparatory School, brand guidelines and design created by ThinkPod Agency. Photography guidelines.
Higher education marketing agency, Culver Academies, Culver Military School, College Preparatory School, brand guidelines and design created by ThinkPod Agency. Print and Graphic Design Guidelines.
Higher education marketing agency, Culver Academies, Culver Military School, College Preparatory School, brand guidelines and design created by ThinkPod Agency. Postcard and graphic design guidelines.
Higher education marketing agency, Culver Academies, Culver Military School, College Preparatory School, brand guidelines and design created by ThinkPod Agency. Email marketing guidelines.
Higher education marketing agency, Culver Academies, Culver Military School, College Preparatory School, brand guidelines and design created by ThinkPod Agency. Social media marketing guidelines.

    Culver Academies Scholarship Brochures and Enrollment Pieces

    ThinkPod Agency designed eye-catching brochures and enrollment folders targeting both prospective high school students and their parents. Our team utilized the institution's fresh rebranded look, incorporating stunning photos and modern design elements to showcase Culver's unique attributes and academic offerings. The materials not only highlighted the benefits of Culver's academic programs but also reflected its history and traditions. Our creative approach resulted in distinctive, compelling materials that effectively conveyed Culver Academies' brand.

    Higher education marketing agency, Culver Academies, Culver Military School, College Preparatory School, brand guidelines and scholarship brochures and pamphlet inserts by ThinkPod Agency