419% Traffic Growth for an Environmental Testing & Scientific Services Leader
An accredited environmental lab specializing in soil, air and natural‑gas analysis partnered with ThinkPod to achieve rapid SEO growth and dominant visibility in technical search terms.
Fibertec Environmental Services is a trusted, accredited environmental laboratory with over 30 years of experience analyzing air, water, soil, and natural gas. Despite their long-standing reputation and advanced subsurface investigation capabilities, they faced limited online visibility. Our work helped bridge that gap — driving measurable growth and improving search performance across key compliance-focused terms throughout the Midwest.
The Results
(950 → 1,912 clicks, 27,500 → 55,152 impressions)
The Challenge
Fibertec’s website and digital presence didn’t reflect their technical expertise, resulting in poor search visibility, limited keyword rankings, and missed opportunities to connect with compliance-driven buyers and government contracts.
The Solution
ThinkPod delivered a full SEO strategy and custom website tailored to scientific audiences. The result: a dramatically improved online presence, higher search rankings for complex technical terms, and a 419% increase in site traffic, all contributing to Fibertec’s successful acquisition.
Our Strategic Approach
- Brand & Market Research
- Brand Strategy & Persona Development
- Content Strategy & SEO for Scientific Buyers
- UX/UI Web Design & Development
- Competitive Search Targeting
- Regional and National Visibility Tracking
- Analytics & Performance Tracking
“Extremely communicative and easy to work with. They took time to understand our technical services, translated complex ideas clearly, and adapted seamlessly as things evolved.”
Lori N., Sales Manager, Fibertec
Dominance in Niche Scientific Terms
65 keywords ranked in Google’s Top 100 — including high-value scientific and environmental terms like geotechnical drilling, ASTM D7979, TO-15, PFAS drinking water, and more
#1 rankings for branded and location-based search terms across multiple regions for the first time
Surpassed national and global competitors in 4-state regional search performance
Positioned the company for acquisition with a strong digital footprint and measurable SEO growth
90+ position jumps on technical industry terms: TO-15 moved up +90 positions, Geoprobe +46, and ASTM D7979 +14
6 high-intent keywords ranked in the Top 3 across all tracked regions — driving trust and visibility with compliance-focused B2B buyers
Achieved dominant visibility across a 4-state region (IN, MI, WI, OH) — leading all tracked competitors in share of voice and Top 10 rankings
Gained national search presence for high-volume scientific terms like drilling (110k volume), PFOS (4,400), Gen-X (110k), Hexavalent Chromium (5,400), and PFOA (18,100) — expanding reach far beyond the Midwest
