Adhesive Manufacturing & Distribution Company Goes From Zero Visibility to 65,000% Growth
With over 50 years in business, NATCON is a nationally trusted supplier of industrial adhesives, sealants, and specialty chemicals for the RV, marine, and specialty vehicle industries. Known for technical expertise and long-standing industry partnerships, they’ve built a strong foundation offline — but their digital presence hadn’t kept pace. When they partnered with ThinkPod, NATCON needed more than a new website; they needed a complete digital reinvention to reflect their leadership, modernize sales infrastructure, and drive measurable B2B growth.
The results in less than 9 months
The Challenge
With a 50+ year legacy of trusted service, NATCON had built deep industry relationships—but their digital presence didn’t reflect the strength of their reputation. Their website wasn’t equipped to support modern B2B sales or showcase their full capabilities, and their online visibility was limited, making it harder for new prospects to discover them. NATCON recognized the opportunity to better align their brand, messaging, and infrastructure with their market position and growth goals.
The Solution
ThinkPod partnered with NATCON to lead a full digital transformation. We began with a strategic rebrand, including refined positioning, messaging, and persona development. A new tagline and visual identity reinforced their leadership in adhesives and sealants, while a custom quote-based e-commerce platform modernized the buyer experience. Our technical and local SEO efforts dramatically expanded search visibility, and layered content strategy, automation, and lead generation tools created a foundation for scalable, long-term growth.
Our Strategic Approach
- Brand Positioning and Messaging Strategy
- Tagline Development and Buyer Persona Creation
- UX-Centered Web Design and Custom B2B Ecommerce Development
- Quote-Based Sales Platform Tailored for Complex Purchases
- Technical, Local, and National SEO Strategy
- Content Strategy for Lead Nurturing and Search Authority
- Competitive Landscape Research and Differentiation Strategy
- HubSpot Integration and Automated Lead Capture Workflows
- Google Ads Strategy Aligned with Buyer Intent and Conversion Goals
“This 65,000% increase. It’s a HUGE number, and people may call BS. Our old site wasn't bringing in sales before partnering with you guys. It's like having another sales person on the team.”
Wesley Fike, Director of Sales, NATCON
