SEO audits are an important, vital part of keeping your SEO strategy up to date. If your website is not properly optimized for search, you miss a significant amount of search engine traffic, as well as attention from potential customers.

We could talk about SEO for days. Sometimes, we do. But we will keep simple and tell you the four main reasons to get an SEO audit.

Four reasons to get an SEO Audit

1. Search engine algorithms change constantly

Search engines such as Google, Yahoo, and Bing, are constantly updating their algorithms to provide better search results, and you need to be aware of these changes so you can adjust your website content accordingly.

2. Websites get errors

We have all visited a site to find a page missing, or an error message popping up. Often, that kind of error causes site visitors to just leave altogether and seek their product or solution elsewhere. It is important to make sure your site does not have any error messages or broken links. SEO audits expose the errors so they can be corrected and stop impacting your website traffic. Read more about Technical SEO here

3. First impressions matter

Title tags and meta descriptions are the first thing visitors will read about you when you show up in search results. It is important that they be relevant to the content of the site.

A title tag (the blue link in a search engine result) tells both users and search engines what the topic of a particular page is. Title tags are often used on search engine results pages to display preview snippets for a given page and are important both for SEO and social sharing. 

Though not important to search engine rankings, Meta Descriptions play a very important role in improving click-through rates from the search engine results pages to your website. It is the first touch point your brand has with the online world. Appearing below the title tag, the meta description is a short snippet which acts as a strong marketing message to encourage people to visit your site. 

4. Outdated website content

You may have content on your site that is outdated. Your site’s copy may not be following a well-planned content strategy that uses the keywords your potential customers are searching. The importance of relevant and fresh content cannot be overstated. It gets the search engines’ attention – and gives them a reason to send visitors your way. It also keeps your customers returning to your site. If you find that people are not visiting or re-visiting your site in 6 months, it is time to update your content.

Are you sure your website is working for you?

Bottom line, if you have a website and you have never done an SEO audit – it is time to do so. Don’t put it off any longer. Staying visible and prominent is vital to your business goals. Learn how our results-driven websites and marketing strategies can help you achieve your goals. Contact Thinkpod Agency today for a free site audit and find out more about how you can optimize your website and generate leads that turn into customers.