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As a business, finding the right email marketing and customer relationship management (CRM) software can be critical to the growth of your company. In a saturated market, it can be a challenging task to choose the most suitable one for your specific needs. This article aims to give you a comprehensive feature comparison of four of the most popular email marketing and CRM software applications: MailChimp, Constant Contact, HubSpot, and Salesforce.

A Quick Comparison of All 4 Email Marketing and CRM Platforms

1. MailChimp enables businesses to create unique landing pages, marketing automation, and postcards.
2. Constant Contact provides email marketing campaigns, surveys, and event management tailored to small businesses with limited budgets.
3. HubSpot’s more robust offerings, including landing pages, email marketing, lead management, and automation, make it ideal for larger businesses.
4. Salesforce is designed for larger businesses that require a robust CRM for B2B marketing, combined with exceptional integration capabilities.
5. The right tool exists for each business, depending on its specific needs, budget, and scalability.
6. Take the time to analyze the features that matter most and make sure to invest in the best tool for your business to succeed.

MailChimp

MailChimp is a versatile platform that began as an email marketing tool in 2001. The platform now includes marketing automation, unique landing pages, and even postcards. MailChimp’s free plan offers basic features and allows users to send emails to up to 2,000 subscribers. The platform’s pricing starts at $9.99/month.

Constant Contact

Constant Contact is an email marketing platform founded in 1995. They specialize in offering email marketing campaigns, surveys, and event management. Constant Contact offers two pricing plans based on the subscriber count and an “Email Plus” plan based on email send frequency. The platform’s pricing starts at $20/month.

HubSpot

HubSpot was founded in 2006 as an inbound marketing software platform that includes powerful CRM. HubSpot’s features include landing pages, email marketing, lead management, and automation, among others. HubSpot also offers a free CRM system to track leads and analyze customer interactions, and the pricing is based on additional features. The platform’s pricing starts at $50/month.

Salesforce

Salesforce is a CRM platform founded in 1999, and it has grown from offering CRM services to a wide range of cloud applications, including marketing automation and analytics. Salesforce has excellent advanced features such as customer journey mapping, B2B marketing automation, and advanced data analytics and reporting. Their pricing is a bit more expensive and tiered based on user count and included services; it starts at $25/month.

Feature Comparison Table

The Verdict

Each tool has its pros and cons, and the platform that’s right for you and your team will depend on your specific needs. MailChimp is ideal for small businesses with high email send volume and a more considerable focus on email marketing campaigns. Constant Contact is great for small businesses with limited marketing budgets but need to run a variety of integrated email and digital campaigns.

HubSpot is perfect for larger businesses that need to integrate more marketing, sales, and CRM capabilities. Lastly, Salesforce is designed for larger businesses that require a robust CRM for B2B marketing, with exceptional integration capabilities.

It’s essential to consider your business’s needs, budget, and scalability when evaluating these platforms. Before making a final decision, take some time to analyze the features that matter most to you and your team. Investing time and resources into finding the best tool for you can significantly impact your business’s success in the long run.