Marketing your business is one of the most crucial steps towards profitability. But even so, many CEOs, Marketing Directors, and Marketing Teams cannot effectively market their own company, organization, or corporation because they need to concentrate on other aspects of the company. Marketing effectively, tracking ROI, and concentrating on lead generation and targeting specific personas so that both your marketing and sales teams have qualified leads to work with typically ends up at the bottom of your to-do list, because there are a million other things to do.
This avoidance of marketing is common because it is well-founded. In fact, there are many reasons why marketing your business is difficult. Here are the top six:
#1: With everything else on the schedule, marketing your business is often last on the list.
You’re a Marketing Director, an integral part of a marketing team, or maybe even a CEO. You have to work with developing products, hiring and onboarding new employees, creating business plans, going over finances, art direction, immediate rushes and needs, and so much more. With all of these essential tasks on your to-do list, marketing often falls to the bottom of your priorities, even if you do love it.
Often times, high-level employees are not able to put much emphasis on marketing because it’s not the number one thing on their immediate priority list. If you run a tech company, for example, your job as CEO may include working to create a great workplace or concentrating on the launch of a new technology – not advertising that technology to the general public. Marketing then gets placed at the bottom of the priorities list simply because the launch itself has a deadline – and although some marketing might be completed, effective marketing is time consuming and gets pushed behind – not because it is not important, but because at the time, it is not as urgent as the other responsibilities.
#2: There is not enough time for evolving and marketing your business conjointly.
Another common reason that business owners, Marketing Directors, and marketing teams often put comprehensive and measurable marketing at the bottom of their list is that there isn’t enough time in the day to market and expand a company, even if they fully understand the importance of marketing in a way that measures every dollar being spent and it’s effectiveness.
After revenue has hit at least a million dollars, working measurable, effective, and results-driven reportable marketing into individual workloads often means sacrificing something else. And at the end of the day, your company can’t afford to lose any of the other valuable contributions from the marketing team, Marketing Directors, or CEO.
#3: Finding and hiring the right marketing person is time consuming.
Taking marketing off your workload and deciding to hire in-house is a difficult process in and of itself. The hiring process is already long and complex; you need to post ads, screen candidates, conduct interviews, and onboard new members. And ironically, hiring a marketing director actually requires a lot of marketing, since you want to spread the word and find the right person for the job – not to mention the cost involved in on-boarding, training, and standard employee overhead.
This long, intense process often results in unintended procrastination, which ultimately means that the marketing duties fall back onto the desks of the marketing teams, Marketing Directors or CEOs… repeating the vicious cycle. Whether or not you decide to hire a marketing professional, the path will still be incredibly involved and time-consuming, especially in the short-term.
#4: As a Marketing Director, marketing team member, or CEO, you may be a marketing expert, but you’re also great at other things.
If someone else tried to do your job, it would probably take them a lot longer to do your basic tasks than it takes you to complete them. That’s because they lack experience in your field and they have to really think about the work they are doing.
In the same way, even if you are a marketing expert, you’re an expert in many other things as well, and unfortunately creating a clone of yourself or your team is pretty pricey and the results can be dicey… (Dr. Evil and MiniMe, anyone?) There are plenty of marketing professionals, such as the team at ThinkPod Agency, that are more than equipped because measurable, ROI tracking and producing, results-driven marketing is what we do for a living… and, we’re good at it. Read about our digital marketing, inbound marketing, and ROI-driven processes, as well as our 100% guarantee. However… your CEO, Marketing Director, or marketing team member responsibilities are uniquely yours.
#5: You’re not reaching your ideal client effectively enough to get the results you need.
A side effect of juggling too many things is ineffectiveness. When you’re not able to do the job properly, no matter how much experience you have, the results won’t be up to par. Not only will this damage your business, but you might start to feel like marketing isn’t worth your while, and you will keep pushing it further and further down on your to-do list.
The truth is actually quite the opposite – when your marketing strategy isn’t wildly successful, it means that it’s time for you to put more effort into your marketing campaigns, not less. A failed campaign does not reflect directly on your personal ability – it just means that you need to re-evaluate your workload and priorities.
#6: All of your data lives on too many different platforms that are not completely integrated.
While technology is a blessing, it can also be a curse. When you are working with marketing materials, you will use a plethora of different platforms and accounts. There is definitely no shortage of software or tools available to marketing and sales teams, which can actually cloud the ability to track and monitor your processes, team, measurable results, and actual ROI – if you are spending money, knowing where it is going is not optional. With social media alone, you’ll find yourself managing Facebook, Twitter, Instagram, and LinkedIn, just to name a few. Then you have to add in marketing software like SumoMe, Constant Contact, or MailChimp, plus various task trackers, reputation management solutions, brand mention and comment tracking, listing distribution and consistency, competitor marketing, constantly changing SEO and Google algorithms and mandatory rules, security notices, your leads, where the leads are in the sales funnel, how they are being nurtured, followed-up and communicated with, and… is your head spinning yet? When you look at the big picture, your marketing data is scattered across too many platforms, and there is a good chance most of them are connected.
This means you have to take more time to be a master at every platform, and you also have to chase down your data in a dozen different places, causing money to be lost in both time spent within the multiple platforms as well as trying to analyze and pull together cohesive reports, etc. Without the proper time and effort, you won’t be able to effectively utilize all of these platforms. Getting to a point where you are fluent in everything is incredibly difficult. And, when you get there, it all changes again.
These are just six of the thousands of reasons that marketing your own company is difficult. If you’re a Marketing Director, a member of a marketing team, or CEO who struggles with completing the never-ending marketing responsibilities and constant need for re-education to stay up-to-date, rest assured that you are not alone – the vast majority of your peers share the same challenges.
If you feel too overwhelmed by the difficulties of marketing your business or if you prefer to focus your time in other areas, consider hiring a professional to manage and send your marketing soaring. Here at ThinkPod Agency, for example, we take care of your growth-driven web design, inbound strategy, and digital marketing. We will work closely with you to determine your pain points and challenges, creating a custom plan to solve those challenges as well as reach your lead, brand awareness, and revenue goals. Our transparency and integrity is just one of the things our clients love about is – we will always be 100% honest with you. We partner with our clients to grow their companies. If we find after an initial Discovery call that we may not be the best fit for each other, we will let you know. After-all, if our client partners are not growing and seeing their goals be met and exceeded, we would not doing our job correctly – which is why we pay close attention to you, asking pivotal questions to learn more about your needs, challenges, and goals on the Discovery calls. We make sure that we are the best fit for your company, budget, and goals – and guarantee our work to prove it. With the ThinkPod team, you are not hiring an agency – you are partnering with an extension of your marketing and sales teams.
In fact, we are a HubSpot Certified Partner, which gives us extra resources to be able to help you with. Hiring a company like us is an easy way to take marketing off your plate and get the job done effectively, providing actual measurable results so that you can see your ROI – where every marketing dollar is spent and how effective it is. We understand that marketing your own company is hard, even for the experts, which is why we strive to make your job easier and more manageable.
All things considered, remember that marketing your business is a crucial part of expanding your reach, growing your business, and becoming more profitable overall. So, whether you do it yourself or outsource the work, marketing must be at the top of your to-do list.
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