Over half of all marketers say blog content creation is their top inbound marketing priority, and at ThinkPod Agency, we count ourselves in that statistic. If you’ve let your company blog grow stagnant – or have yet to pull the trigger on starting a blog, we hope you’ll look at the data below.

Compiled by Hubspot, the data speaks for itself. For B2B and B2C, a well-branded company blog is effective. It is hard to argue against the value of fresh content on your website from an active, up-to-date, relevant blog. In fact, to put these numbers to the test, we are going to do a bit of an experiment here at #TPA.

And, we want you to follow along as we launch our #ElevenBlogChallenge. For the remainder of the year, we have made it a target to post 11+ blogs a month and put these numbers to the test. We will report back in the New Year on the growth we saw as a result. So, if you have not, sign up to receive blog alerts and follow us on social media, here, here and here so you don’t miss a single blog during this challenge.

We think when you look at these statistics below, you might just be signing up for your own #ElevenBlogChallenge, too.

Let your company blog work for you

• 55%of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2018)
• One in ten blog posts are compounding, meaning organic search increases their traffic over time. (HubSpot, 2016)
• Compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic. (HubSpot, 2016)
• Over its lifetime, one compounding blog post creates as much traffic as six decaying posts.(HubSpot, 2016)
• Companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published zero to four monthly posts. (HubSpot, 2015)
• B2B companies that blogged 11+ times per month had almost three times more traffic than those blogging 0-1 times per month. (HubSpot, 2015)
• B2C companies that blogged 11+ times per month got more than four times as many leads than those that blog only four to five times per month. (HubSpot, 2015)
• Companies that published 16+ blog posts per month got about 4.5 times more leads than companies that published zero to four monthly posts. (HubSpot, 2015)
• 75% of HubSpot’s blog views and 90% of blog leads come from old posts. (HubSpot, 2014)
• 43% of B2B marketers say blogging is their most important type of content. (Social Marketing Industry Report, 2017)
• 43% of people admit to skimming blog posts. (HubSpot, 2016)
• Titles with 6-13 words attract the highest and most consistent amount of traffic. (HubSpot, 2016)

For a complete look at the current state of inbound marketing, check out HubSpot’s State of Inbound 2018.

If you have questions about why your company should be blogging, contact ThinkPod Agency and our team will walk you through the process for creating and maintaining a brand-building, lead-generating blog and inbound strategy. Let’s Blog!