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Content Marketing might just be the best thing for your company’s bottom line. If you are not familiar with content marketing, or how it helps businesses grow, that might sound too good to be true. But, understanding why business needs content marketing can bring you one step closer to mastering it for your company.

How can website copy, online blogs, and social media presence make that big of an impact on your bottom line? Simple. (Really, it is.)

High-quality content can unlock the maximum potential of your business. Why? Because good content on your company website attracts, engages, and converts prospects into buyers. In the long-term, it transforms them into loyal, vocal advocates of your brand.

What is Content Marketing?

Content marketing is the art of creating, optimizing, and sharing content intended for a specific target audience. At ThinkPod, our first step is often establishing buyer personas. This means digging into the mind of your key clients and customers, and how they engage with your company. Our process ensures delivered content attracts and converts qualified leads. We help you create a comprehensive strategy that tells your story and establishes credibility.

Creating quality content starts with a solid content marketing strategy. 

A solid online presence takes experience, consistency, and versatility ─ a mixture of ROI focused and data-driven proven methods sprinkled throughout your site in various forms of content. A solid content marketing strategy consistently maximizes different forms of content.

What are Different Types of Content for Content Marketing?

One of the ways content marketing works is that it is completely customizable to your business and your audience. Having new, educational content regularly on your site and social media help new customers find you and make the final decision to become a customer. According to Hubspot, 80 percent of business decision makers prefer to get their information from an article over an ad.

A strong content marketing strategy, including a regular blog and other forms of marketing content, allows you to highlight specific products and services – and the type of solutions you offer your customers.

There are plenty of different types of content you can create for your business. Different formats appeal to different customers, and using a variety brings new customers and clients a step closer to knowing, liking, and trusting your brand. 

Different types of content marketing can look like:

• Service pages
• Blogs
• How-to guides
• Tutorials
• Case studies
• White papers
• Email copy
• Press releases
• Social media posts
• Videos
• Podcasts
• Product descriptions

Let’s take a closer look at a few key types of content marketing that your business should be leveraging. Each one benefits you differently when executed strategically.

SEO Content Writing

A whopping 93% of online experiences begin with search engines. 75% of users stop their search on the first page of search engine results. Content marketing strategies that ignore Search Engine Optimization will fail before it even starts. 

SEO is a methodology of strategies, techniques and tactics used to increase the number of visitors to your website by obtaining a high-ranking placement in the search results page of a search engine — including Google, Bing, Yahoo and other search engines.

Investing in SEO is a no-brainer and it’s an indispensable part of content marketing. If your website is not properly optimized for search, you miss a significant amount of search engine traffic, as well as attention from potential customers. Most organic traffic goes to the businesses at the top of the search engine results. The first page of a search engine’s results is where new customers are made.

The next part involves optimizing your blogs and articles to increase their SEO performance. Google is always looking for EAT (expertise, authority, and trustworthiness) content. 

We tailor content to your audience by focusing on their pain points and interests. Our team conducts audience research to understand your users’ wants and challenges. The goal is to create appealing content that gets noticed by search engines and appears at the top of the search results page.

A prerequisite to SEO content is the integration of the right keywords. Keyword research and SEO content go hand in hand – and is a necessary partnership in understanding what your competitors are doing and making sure your business is the one that gets noticed. 

Content Design

Successful Content Marketing strategies are not just about the words you read, as crazy as that may sound. Content design influences the user experience just as much as the words on your site – and needs to be a cornerstone of your content marketing strategy.

On average, website bounce rates (how quickly someone leaves your website after visiting) fall between 26% and 70%. Higher bounce rates usually mean people do not enjoy using your site. It is usually a sign that your content lacks credibility or you have poor navigation and lack intuitive user flow across your website. 

An excellent user experience results from attractive, accessible, and easy-to-consume content. Also, good website design relies on the integration of a thoughtful content design. User experience improves when these two aspects combine perfectly. Users need to enjoy your site’s appearance. They should also find what they need without frustration. 

In an effective marketing team, content writers and web designers work together to plan a fully integrated user experience. Our teams evaluate your website functionality and marketing goals simultaneously to create a professional, user-friendly site to drive your traffic and boost sales.

Sales and Technical Copywriting Services

Technical writing is a style all of its own – and possibly the one style where getting it right matters most. Your website needs to communicate complex information in an easily digestible way – AND, it needs to speak to your target audience. While it might seem like jargon-filled copy speaks to your potential clients – they are part of your community, after all – jargon and over-complicated messaging can scare away prospects.

Expert technical writers can dissect your solution using the user’s language. They take the time to understand your solution and your audience. Effective content marketers and technical copywriters work together to develop content that matches your needs.

Good copy needs to be comprehensible, persuasive, and convincing. Even the most convoluted copy can be turned into clean, concise, and straightforward search engine optimized pages. Not only do users need to be able to read it, but they should also be moved by it. This is the key to readers lingering on your page, trusting your credibility, and making the purchase or decision to work with your company. Readability is key to stopping any disconnect between your industry and audience.

No matter your industry, you need content your audience connects to – and looks forward to. 

Social Media Content Marketing and Creation

Social media marketing is a leading engagement tool and one of the first touchpoints for new customers. 56.8% of people across the world use social media. Establishing a strong social media presence is necessary to digital marketing success.

Social media allows your brand to build communities and strengthen customer relationships. But, as social media evolves so must your social media strategy. It takes more than simply posting a few photos every couple months. Finding success takes consistency and commitment to creating engaging and entertaining content. In order to create a successful social media marketing presence, you need to have a strategically created plan — often part of a larger digital marketing plan — based on competitive data, your own data, measuring that data, and improving your social media marketing strategy with every improvement opportunity that your data presents. The ultimate goal is to reinforce your brand on social media and build a growing loyal following. With user data, we can develop a distinct branding approach that your followers can recognize immediately.

Web Content and Copywriting Services

Website content and copywriting done right makes content readable, entertaining, and persuasive. It’s the art of crafting compelling pieces, blog posts, and other forms of content that convert target prospects into loyal customers.

The key role of web content creators is to ensure your copy attracts and engages traffic and boosts your sales. Web copywriting is expansive and involves different types of content marketing. 

Here are a few key examples of content marketing for the web:

• Writing product reviews
• Crafting how-to guides and tutorials
• Creating blog posts
• Sales page writing
• Writing the About Us and service pages
• Product descriptions
• Frequently asked questions

An expert content creator is a must when you need high-quality web content. They create in-depth, high-quality content with exciting insights to boost your brand image and revenues. It seamlessly blends both long-form and short-form content.

Experienced content writers use long-form copy for better search engine rankings. It keeps visitors on your page longer – and Google ranks long-form content higher in search results. Google’s rules change constantly. As of right now, the minimum amount of words per page or post to rank in searches is 900, with the recommended number words being 1500. And, of course to do this all successfully, long-form content must be crafted to engage readers and include strategic SEO keywords — and pass Google’s Machine Learning, or RankBrain, algorithms. 

E-Commerce Copywriting

Needing incredible sales results? Don’t skimp on the website content that promotes your products or services. An experienced e-commerce content creator utilizes methods known to encourage buying behavior and trigger higher rankings in SERPs (search engine results pages). Even the best product counts on good copywriting to generate sales. Buying behaviors vary by industry, and effective E-commerce content understands your company’s buyer personas and what drives their decisions. 

A marketing agency with E-commerce experience will do the in-depth market research needed to create SEO product descriptions to increase search engine rankings and elicit buying action. Attractive, informative, and SEO-powered product descriptions will speak to both new and returning customers.

Leverage the Right Content Marketing for Your Business

Are you looking to incorporate strategic content marketing for more returns in your business? Contact us to learn more about our services, schedule a free SEO audit for your website and unlock your company’s marketing potential. 

Find ways to increase your site ranking through content alone. Let our content marketing experts run a comprehensive report — for free, no strings attached — to identify reasons your site might not be ranking where you need it to be, and identify simple improvement opportunities that could mean the difference between being ranked on page 12… or page 1, ahead your competition.