B2B website design and development
Websites for companies with technical products, several decision-makers, and long sales cycles.
- 25 years
- Google Partner
- Semrush Agency Partner
- WCAG 2.2 AA
485% more leads in under nine months for an adhesives supplier
How we start
We research before we design anything
Every website we build starts with research into the people who buy from you: who they are, how they compare vendors, and what they need to see before they reach out. We study your competitors and what your current site already earns, so the sitemap and design answer the questions your buyers ask.
- ResearchYour target audiences, your competitors, and the performance of the site you have today.
- PlanEvery recommendation comes from that research and 25 years of building websites for complex organizations.
- ExecuteA site designed for the engineer reading specs and the executive approving the budget, built to accessibility standards (WCAG 2.2 AA).
- RefinePerformance reviews after launch guide what we improve next, so the site keeps working for your sales team.
Your website is often the first place a buyer checks you out, and it may be where they decide to keep looking.
A slow site, buried product details, or a confusing path to a quote can cost you opportunities you never hear about.
ThinkPod has designed and built websites for manufacturers, B2B companies, and healthcare organizations for 25 years, for clients in the US and abroad. We plan each site around the people who use it, from the engineer reading specs to the executive checking your credibility, and we build it so your team can edit it without us.
Recent work
Websites we’ve designed and built
Manufacturing
485%
more leads in under nine months
A new brand, a quote-based B2B e-commerce site, and SEO for an adhesives manufacturer.
Industrial equipment
1,258%
more users
A new website and international SEO for a friction stir welding manufacturer with buyers around the world.
Environmental testing
419%
more sessions
A new website and SEO built around technical and compliance searches for an accredited environmental lab.
What we build
Website design and development services
Strategy, sitemaps, and UX
Research into your buyers and competitors turns into a sitemap, wireframes, and a clear path from first visit to inquiry.
Design and development on WordPress
Custom design, built so your team can update pages without a developer. Landing pages and conversion improvements, with testing when traffic supports it.
Website support services →
Product catalogs and quote request carts
Searchable catalogs and spec pages, quote request carts (also called RFQ carts), and B2B e-commerce connected to your CRM or ERP.
Dealers and international buyers
A find-a-dealer map for companies that sell through partners, and multilingual sites set up so each language shows in the right country.
Integrations and tracking
CRM and form integrations with HubSpot, Salesforce, Zoho, and other systems. Analytics and conversion tracking in place at launch.
CRM services →
Accessibility, security, and hosting
Built to accessibility standards (WCAG 2.2 AA), with HIPAA-aware forms for healthcare clients. Managed hosting, security, and domain registration for clients with an ongoing partnership, plus website maintenance after launch.
How a site takes shape
From sitemap to finished design
Every site moves through the same three stages, and you review and approve each one before we build.
Protect what you have
Redesigns that protect your rankings
A redesign is one of the easiest ways to lose search traffic. Before design starts, we inventory your current pages, record what ranks and what earns links, and map every important URL to its new home. We stay with the site through launch and the weeks after, until rankings settle.
| Old site | New site |
|---|---|
| /products/adhesives.php | /adhesives/ |
| /index.php?id=12 | /sealants/ |
| /pdf/spec-sheet-204.pdf | /sealants/204-specs/ |
| /about-us/history.html | /about/ |
“Their team is focused and detailed. They strive to be a partner, treating us more than just a customer.”
Wesley Fike, Director of Sales, NATCON
Fit
A good fit when
- Your site no longer matches the company you’ve become
- Buyers have trouble finding product details, specs, or a way to request a quote
- Your sales team sends prospects PDFs because the website doesn’t explain what you do
- You’re planning a redesign and can’t afford to lose the search traffic you already earn
- Your team can’t make simple updates without calling a developer
Results
Recent results
485%
more leads
A new brand, a quote-based B2B e-commerce site, and SEO for an adhesives supplier brought 485% more leads and 518% more new visits in less than nine months.
205%
more organic clicks
A redesign, new landing pages, and foundational SEO for a marine manufacturer, with a Google Ads restructure, brought 205% more organic clicks and 250% more ad conversions within 90 days.
Questions
Frequently asked questions
Will a website redesign hurt our search rankings?
It can if the move isn’t planned. We map every URL that has rankings or links, set up permanent (301) redirects, and stay with the site after launch until rankings settle.
What platform do you build on?
Most of our sites are built on WordPress, so your team can edit content without a developer. We recommend another platform when the project calls for it.
Do you build quote request carts and B2B e-commerce?
Yes. We build quote request carts (also called RFQ carts), quote-based ordering, and online checkout, and we connect them to your CRM or ERP so requests reach sales quickly.
Do you build multilingual websites?
Yes. We work with clients worldwide and build sites in more than one language, with the setup that tells search engines which version to show in each country.
Will the site be accessible?
Yes. We build to accessibility standards (WCAG 2.2 AA), the standard ADA compliance is usually measured against, and we check key pages before launch.
How long does a website project take?
It depends on the number of pages, integrations, and how much new content is needed. We give you a timeline after the research and planning stage, before design starts.
What do your services cost?
Most projects start at $10,000, and ongoing partnerships start at $5,000 a month. Many clients begin with a Full Review and Recommendations, which starts at $3,500 and is credited 100% toward work that begins within 60 days.
Next step
Planning a redesign?
Tell us about your current site and what it needs to do. We’ll look at what’s working, what’s at risk in a move, and where the biggest gains are.
Most projects start at $10,000, and ongoing partnerships start at $5,000 a month.
