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Are you still hesitant about incorporating video content into your marketing strategy? With the rise of social media and short-form videos, you can’t afford to miss out on the benefits of using video marketing.

Here are some statistics that highlight the importance of video marketing and why businesses should start leveraging it to attract more clients:

Video Marketing Usage Statistics from 2023

• 86% of marketers are using video as a content marketing tool. (HubSpot)
• In 2023, online video is expected to account for 82.5% of all web traffic. (Cisco)
• 94% of marketers claim that video has improved customer knowledge of their goods or services. (Wyzowl)

Why Marketers Use Video Marketing

Here is a table that shows 2023 statistics on why marketers use video marketing:

(Source: Wyzowl)

Why Some Marketers Don’t Use Video Marketing

Here is a table that shows 2023 statistics on why some marketers don’t use video marketing:

(Source: Wyzowl)

Top-Picked Video Marketing Statistics 2023

• 3.1 billion people consume videos on the internet daily. (We Are Social)
• 86% of marketers use video as a marketing tool. (HubSpot)
• 73% of marketers are using live-streaming videos. (Wyzowl)
• 54% of businesses are using videos on their landing pages. (OptinMonster)
• 92% of marketers now say that videos are a very important part of their marketing strategy as of 2023. (Wyzowl)
• 86% of video marketers claim that video is successful in generating leads. (Wyzowl)
• By 2023, online video is expected to account for 82.5% of all web traffic. (Cisco)

Impact of Covid-19 Pandemic on Video Marketing

The Covid-19 pandemic has impacted all marketing strategies, and video marketing is no exception. However, recent statistics show that video marketing is more essential than ever in the post-pandemic era. Here are some figures that showcase the importance of video marketing and how it has been impacted by the pandemic.

• 64% of marketers claim that the Covid-19 pandemic has impacted their 2021 and 2022 plans and will continue affecting them in 2023. (HubSpot)
• Online videos had a 91.4% audience reach among internet users globally by the start of 2023. (Statista)
• Nearly 80% of consumers are engaging with more video content after the pandemic began. (Forbes)
• Video searches have a higher click rate (41%) than other first-page results. (Fifty Wheel)
• During the coronavirus outbreak, 66% of firms used videos to communicate with important stakeholders. (AOK Marketing)
• If a video has captions or subtitles, 80% of viewers are likelier to watch it entirely. (Cisco)
• 31% of organizations plan to increase their investment in online video software, while another 31% plan to maintain their current expenditure. (Wyzowl)
• By 2023, video is expected to account for 82% of all content generation, which is a 15-fold increase from 2017. (Cisco)
• More than 60% of customers anticipate more YouTube usage. (Izea)

Related: The Impact of Voice Search on Consumer Behavior: Insights from Voice Search Statistics

Consumer Perspective on Videos in 2023

In early 2023, online videos were viewed by 91.4% of internet users worldwide. They are a popular form of content consumption, from memes to product reviews. Music videos had the highest viewership, with 51% of surveyed internet users watching them at least once a week.

Video Content Preferences

• Music videos are the most popular content type globally in terms of weekly usage reach as of 2023.
• Other popular types of video content in 2023 include comedy, meme, and viral videos (36.7%), tutorials, and how-to videos (30.6%), live streaming videos (29.5%), educational videos (28.9%), product review videos (27.4%), gaming videos (27.1%), sports clips and highlight videos (26.3%), and vlogs and influencer videos (25.6%).
• To understand more about a product or service, 96% of consumers watch explainer videos.
• 73% of users said they prefer watching short-form videos when they want to learn about a product or service.
• 88% of respondents claim that seeing a brand’s video influenced them to purchase a good or service.
• 78% of consumers claim that seeing a video influenced them to buy or download a piece of software or program.
• Online videos are seen by people on average for 19 hours each week. (This is a startling 8.5-hour increase each week over the previous four years and an increase of 1 hour each week compared to the previous year)
• Wyzowl’s 2023 survey shows people watch an average of over 2.5 hours of video content every day.

Devices Used to Stream Videos

To create a successful video marketing strategy, it is crucial to understand which devices consumers use to stream videos.

• Smartphones are the most popular devices used to stream videos online as of 2023.
• Other popular devices used to stream videos include PC and laptops, tablets, streaming devices, smart TVs, and gaming consoles.
• In the USA as of 2023, Roku is the most popular CTV device with a 49.1% market share, followed by Samsung (18.3%) and Apple (14%).
• In Canada, Samsung is the most popular CTV device, with a 44% reach, followed by Roku (21%) and Amazon (14%).

Most Popular Types of Video Content

Related: Why You Can’t Ignore Marketing for Manufacturers

Devices Used to Stream Videos

Sources: Statista, Pixalate.

Most Popular Channels for Video Marketing

To optimize the distribution of your video content, it’s best to use multiple marketing platforms. However, posting your videos on channels that don’t resonate with your intended audience is counterproductive. It’s important to research which social media platforms your target demographic prefers and create videos that suit the specific channel to grab their attention. Here are some statistics on the most popular channels for video marketing that can help guide your decision-making.

• According to the Wyzowl survey, 88% of video marketers want to integrate YouTube into their video marketing strategy for 2023, while 68% want to include LinkedIn.
• Instagram and Facebook are also popular channels for video marketing, with 68% and 65% of marketers wanting to include them, respectively.
• Other channels that marketers are utilizing for video marketing in 2023 include webinars (46%), TikTok (33%), and Instagram TV (30%).

Video Marketing Channel Statistics

Sources: Wyzowl

Popular Social Media Platforms for Video Marketing

• TikTok and Instagram have gained massive popularity, with over 1.53 billion and 2 billion monthly active users, respectively.
• TikTok’s younger audience is predominantly female, while Instagram users are mostly between ages 18-44 with 61.6% of users being female.
• Facebook has a Reels feature in 150 countries and trails behind YouTube in live video sharing, with only 42.6% of its users sharing live videos.
• LinkedIn is an ideal platform for B2B marketing, with over 840 million global users.

Short-Form Video Marketing Statistics

• Short-form videos have proven to be an effective marketing strategy, with 68% of users willing to watch short corporate videos of less than one minute.
• The top two platforms for short-form videos are Instagram and TikTok, with 51% of advertisers wanting to invest in short-form videos.
• In 2023, 29% of marketers plan to leverage short-form video content for the first time.
• Interactive and humorous videos have proven to be the most effective content for short-form videos.

Video Marketing Statistics on Social Media Platforms

TikTok

• TikTok has over 1.53 billion monthly active users currently.
• People watch over 1 billion videos on TikTok daily.
• Females make up 57% of Tik Tok Users while Males make up 43%.

Instagram

• Instagram has over 2 billion Monthly Active Users as of 2023, with over 500 million daily active users.
• India is home to most Instagram users, followed by USA and Brazil.
• Most Instagram Users (61.6%) are from age groups between 18-44.
• Males make up 50.7% of Instagram users while females make up 49.3%.

Facebook

• Facebook has over 2.96 monthly active users as of 2023, with 79% of Facebook’s MAUs being DAUs.
• 72% of Facebook users also use YouTube and Instagram.
• Facebook is the most preferred social media platform by people aged between 35 to 44.
• Males make up 56.6% of Facebook users, while females make up 43.4%.

LinkedIn

• Currently, there are more than 840 million LinkedIn users globally, with 59.1% of LinkedIn’s user base consisting of people between the ages of 25 and 34.
• Most LinkedIn users are from the Asia Pacific region.
• Compared to conventional videos, LinkedIn Live broadcasts produce seven times more reactions and 24 times more comments for companies.
• LinkedIn users are 20 times more likely to share a video post.

Conclusion

The rise of online video has led to an increase in its popularity among internet users globally. Music videos remain the most frequently viewed content type, but videos on a range of topics and formats are being sought after by consumers. With an average of 19 hours spent watching videos per week, smartphone usage has propelled this growth. It is vital to use this information to create effective video marketing strategies to target the growing trend audiences.

So, businesses need to analyze and understand the types of devices that people are using to stream videos and the particular video content that speaks to them. By aligning the marketing strategy with the consumer’s preferences, businesses can cater to their customer’s needs.

Looking to help with video creation? Contact us and we’ll have one of our video marketing specialists reach out to you.

Sources:

1. Wyzowl’s 2023 survey
2. Statista
3. Pixalate
4. Cisco