Inbound marketing increases revenue.

Buyer habits have changed. Your marketing strategy should provide solutions for your prospective clients – attracting a very targeted and qualified group of people.

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How does Inbound Marketing work?

The perfect blend of strategic technology and human connection.

Inbound encompasses a strategic mix of customer research, website optimization, social media and email automation, lead generation and nurturing, and sales funnel development. The science behind inbound marketing demands immediate attention to data as it is coming in, and then insightful reactions, leveraging that new knowledge – generating more qualified traffic, converting that traffic into sales-ready leads, and then continuing to nurture relationships, creating paying customers, referrals, and brand ambassadors.

Attract

Attract more qualified prospects by creating content targeted at your ideal client.

Convert

Convert leads by exchanging content they need for contact information you need.

Close

80% of your visitors are not ready to buy. Close leads by nurturing and communication.

Delight

Delight clients by continuing to meet their needs – turning them into referring brand ambassadors for your company.

STEP 1
Becoming true partners.


Don’t just hire an agency. Build a partnership with an extension of your marketing and sales teams.

Partnering together is more than just data and numbers. We want to understand everything that makes your business tick – markets, business models, products, personas, competitors, sales, marketing processes, personalities, and favorite foods. We thrive on solving your biggest business challenges, developing relationships and connecting with your ideal clients – creating long-term paying customers through custom-built inbound marketing programs. And, we guarantee our work.

THE BIG 100% GUARANTEE
Our guarantee is simple. We will make sure that you are 100% delighted with our services. If after 9 months into our partnership together, you are not seeing results, we’ll gladly give you that month’s fee back.
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ThinkPod Agency, Design, Website Design, Digital Marketing, Content Creation
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70% of companies say closing more deals is their top sales priority. (HubSpot, 2016)
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61% of organizations engaged in social selling report a positive impact on revenue growth. (Feedback Systems, 2015)
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84% of companies using a CRM have a standard in place for scoring lead quality. (DMN News, 2014)

STEP 2
Your website.


Setting up and optimizing your website.

Building a pretty website isn’t enough. You need to make sure it’s integrated and optimized so that it generates a constant flow of visitors, leads and customers. It should tell people about your product, publish original content that helps them reach their goals and overcome their challenges.

STEP 3
Content that begs for attention.


Your digital content strategy.

Valuable, high quality content targeted at specific, well-defined audiences will do more than attract visitors to your website – it will attract the right visitors, who are likely to convert into leads (and customers). Content is also key for SEO. Targeted content and effectively distributing it is the best way to earn valuable inbound links from other sites, boost your search rankings and improve discoverability.

ThinkPod Agency, Design, Website Design, Digital Marketing, Content Creation
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72% of sales professionals feel that they are not proficient with social selling. (Feedback Systems, 2015)
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57% of salespeople believe buyers are less dependent on salespeople during the buying process. (HubSpot, 2016)
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63% of prospects are somewhat or not at all knowledgeable about a company before a sales rep makes the first contact. (HubSpot, 2016)
ThinkPod Agency, Design, Website Design, Digital Marketing, Search Engine Optimization

STEP 4
Use social media to connect and engage.


Promoting your brand on social media.

Social media is a key driver of content distribution and brand visibility online. We take a targeted, yet human approach, providing a platform for direct communication between your customers, prospects, and employees.

STEP 5
Convert visitors into leads.


Simple. Focus on conversion.

With your website optimized, your blog launched, and content marketing has started on social media, you will start to see a spike in web traffic.

However, all of that traffic to your site may not generate any new business. People may be visiting your site, but those visits aren’t leading to new customers — or even new sales leads.

This is where a properly built landing pages and inbound marketing really proves itself. At the top of your marketing funnel, we will need to move down and start converting your website visitors into sales leads.

ThinkPod Agency, Design, Website Design, Digital Marketing, Search Engine Optimization
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Only 29% of people want to talk to a salesperson to learn more about a product. (HubSpot, 2016)
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62% of people will consult a search engine before calling a company or speaking with a salesperson. (HubSpot, 2016)
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43% of salespeople struggle most with prospecting. (HubSpot, 2016)
ThinkPod Agency, Design, Website Design, Digital Marketing, Search Engine Optimization

STEP 6
Supplement your efforts with effective paid advertising.


Grandpa always said, “you gotta spend yer money to make yer money.”

When you’re first building your brand and strategy online, it can be difficult to rely entirely on owned channels, such as your blog and Facebook page, to generate enough leads for your business. Paid digital marketing, such as pay-per-click (PPC) is an important piece to the puzzle. It gets your information in front of the audience you need and gives your business the boost forward towards it’s goals, providing faster results.

STEP 7
Turn leads into paying customers.


Who doesn’t appreciate a strong, nurturing relationship?

Lead nurturing is the process of developing relationships with your potential customers by providing targeted, relevant, and valuable messages to them in a timely manner. The end goal is to get your leads to self-select to further engage with your business.

Getting leads is fantastic – but not all leads are at the point where they can be considered sales-ready. ThinkPod has the expertise to nurture these leads and turn them into quality customer conversions, and also weed out the leads that do not fit your business model or goals.

ThinkPod Agency, Design, Website Design, Digital Marketing, Search Engine Optimization
ThinkPod Agency, Design, Website Design, Digital Marketing, Search Engine Optimization

STEP 8
Measure and improve.


If it ain’t broke… fix it anyway.

At this point, we’re moving to the bottom of the sales and marketing funnel. That means we need to review the performance of the various marketing implementations, identify the winning ones, and eliminate or drastically modify the ineffective campaigns. We will identify opportunities, set a metric for success, refine your strategy, and evaluate the campaign’s performance, ensuring that the next round will be even more successful.

Ready to grow your business?


Schedule a 30 minute consult with us
“Our web sales have seen exponential growth since the redesign.”

– Jason Durski, CEO, Plush Lawn


ThinkPod Agency: Free Download: 32 Inbound Marketing Examples