Inbound marketing increases revenue.

Our inbound marketing strategy is built on driving measurable results, with spot-on focus to increase brand awareness, boost traffic, and convert qualified leads into valued customers.

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Attract more qualified PROSPECTS

ThinkPod makes sure that as your website’s traffic is growing, it’s driving the right leads your way also. As your partner in growth, we will help you plan and deploy a proven strategy to bring in high-quality prospects for your team.

Convert more
LEADS

As partners, we integrate work closely with your team to create your perfect buyer persona and offers that speak to them with content your prospects care about. Every page on your website will be highly optimized and putting leads into your pipeline.

Close more
SALES

The reality is that about 80% of your visitors are not ready to buy. Through experience backed by HubSpot’s tools and resources, we know how to use lead nurturing, lead scoring and marketing automation tools effectively – saving your sales team time by proving them with sales-qualified leads.

STEP 1
Becoming true partners.


Don’t hire an agency. Hire an addition to your team.

From our first conversation to ongoing partnerships, we work alongside you to attain your company goals and grow your business. Partnering together is more than just data and numbers. We want to understand everything that makes your business tick – markets, business models, products, personas, competitors, sales, marketing processes, personalities, and favorite foods.

We want to know your goals and growth needs, and find the perfect mix of solutions to make your business successful and exceed your expectations. We also want to know the challenges you face, and help you overcome them. You’ll get to know us also. Our promise to our partners is to always keep an open dialogue, stay 100% transparent, and always be seeking ways to be of value, benefit your company, and stay ahead of the curve (and your competitors).

Schedule a time to chat with us
ThinkPod Agency, Design, Website Design, Digital Marketing, Content Creation
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70% of companies say closing more deals is their top sales priority. (HubSpot, 2016)
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61% of organizations engaged in social selling report a positive impact on revenue growth. (Feedback Systems, 2015)
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84% of companies using a CRM have a standard in place for scoring lead quality. (DMN News, 2014)

STEP 2
Your website.


Setting up and optimizing your website.

Your website is the foundation of your digital marketing. It’s the piece of real estate your business owns on the internet, where you can tell people about your product, publish original content that helps them reach their goals and overcome their challenges.

But building a pretty website isn’t enough. You need to make sure it’s integrated and optimized so that it generates a constant flow of visitors, leads and customers.

Have us run a free report on your website »

STEP 3
Create content that begs for attention.


Your digital content strategy.

Once your website is optimized, we will begin to create content that will drive your digital marketing strategy. Valuable, high quality content that’s targeted at specific, well-defined audiences will do more than attract visitors to your website – it will attract the right visitors, who are likely to convert into leads (and customers).

What’s more, content is key when it comes to SEO. Creating targeted content and distributing it effectively is the best way to earn valuable inbound links from other sites, boost your search rankings and improving your business discoverability.

How effective is your content? Get a FREE audit »
ThinkPod Agency, Design, Website Design, Digital Marketing, Content Creation
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72% of sales professionals feel that they are not proficient with social selling. (Feedback Systems, 2015)
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57% of salespeople believe buyers are less dependent on salespeople during the buying process. (HubSpot, 2016)
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63% of prospects are somewhat or not at all knowledgeable about a company before a sales rep makes the first contact. (HubSpot, 2016)
ThinkPod Agency, Design, Website Design, Digital Marketing, Search Engine Optimization

STEP 4
Use social media to connect and engage.


Promoting your brand on social media.

We take a targeted, yet human approach to social media, providing a platform for direct communication between your customers, prospects, and employees. What’s more, it is a key driver of content distribution and brand visibility online.

We rock at social media. See how we do it »

STEP 5
Convert visitors into leads with landing pages.


Simple. Focus on conversion.

With your website optimized, your blog launched, and content marketing has started on social media, you will start to see a spike in web traffic.

However, all of that traffic to your site may not generate any new business. People may be visiting your site, but those visits aren’t leading to new customers — or even new sales leads.

This is where a properly built landing pages and inbound marketing really proves itself. At the top of your marketing funnel, we will need to move down and start converting your website visitors into sales leads.

Learn more about high converting landing pages »
ThinkPod Agency, Design, Website Design, Digital Marketing, Search Engine Optimization
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Only 29% of people want to talk to a salesperson to learn more about a product. (HubSpot, 2016)
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62% of people will consult a search engine before calling a company or speaking with a salesperson. (HubSpot, 2016)
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43% of salespeople struggle most with prospecting. (HubSpot, 2016)
ThinkPod Agency, Design, Website Design, Digital Marketing, Search Engine Optimization

STEP 6
Supplement your efforts with effective paid advertising.


Grandpa always said, “you gotta spend yer money to make yer money.”.

When you’re first building your brand and strategy online, it can be difficult to rely entirely on owned channels, such as your blog and Facebook page, to generate enough leads for your business. Paid digital marketing, such as pay-per-click (PPC) is an important piece to the puzzle. It gets your information in front of the audience you need and gives your business the boost forward towards it’s goals, providing faster results.

How much should you spend on paid advertising? Let us run the numbers for you »

STEP 7
Turn leads into paying customers.


Who doesn’t appreciate a strong, nurturing relationship?

Lead nurturing is the process of developing relationships with your potential customers by providing targeted, relevant, and valuable messages to them in a timely manner. The end goal is to get your leads to self-select to further engage with your business.

Getting leads is fantastic – but not all leads are at the point where they can be considered sales-ready. ThinkPod has the expertise to nurture these leads and turn them into quality customer conversions, and also weed out the leads that do not fit your business model or goals.

Are your leads converting? Let’s chat. We can help »
ThinkPod Agency, Design, Website Design, Digital Marketing, Search Engine Optimization
ThinkPod Agency, Design, Website Design, Digital Marketing, Search Engine Optimization

STEP 8
Measure and improve.


If it ain’t broke… fix it anyway.

At this point, we’re moving to the bottom of the sales and marketing funnel. That means we need to review the performance of the various marketing implementations, identify the winning ones, and eliminate or drastically modify the ineffective campaigns. We will identify opportunities, set a metric for success, refine your strategy, and evaluate the campaign’s performance, ensuring that the next round will be even more successful.

We love this stuff. Let us help you improve your next campaign or get started »

Ready to grow your business?

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Looking for just a website or other service?
ThinkPod Agency: Free Download: 32 Inbound Marketing Examples