Simple. Focus on conversion.
With your website optimized, your blog launched, and content marketing has started on social media, you will start to see a spike in web traffic.
However, all of that traffic to your site may not generate any new business. People may be visiting your site, but those visits aren’t leading to new customers — or even new sales leads.
This is where a properly built landing pages and inbound marketing really proves itself. At the top of your marketing funnel, we will need to move down and start converting your website visitors into sales leads.