Global machine engineering & manufacturing company improves average position from 88 to 6.7, a 92% increase
A friction stir welding machine engineering and manufacturing company partnered with ThinkPod to modernize its digital presence, strengthen technical credibility, and support long, technical buyer journeys across aerospace, defense, energy, and industrial markets.
#1
ranking for 53 targeted keywords in the U.S.
Industry
Manufacturing and industrial
Focus
Website, international SEO, ABM, and LinkedIn
Markets
Aerospace, defense, energy, automotive
Reach
Global, five target countries
The client
About the client
Bond Technologies is a world leader in friction stir welding. It designed and built the first purpose-built Friction Extrusion machine, its FE systems are the only ones on the market, and it leads the field in Refill Friction Stir Spot Welding. Its engineers bring more than a century of combined experience, and its machines have the highest built-in data acquisition rates in the industry. Bond built the CW-15, the world’s first machine capable of sealing nuclear fuel canisters for long-term storage, and it now operates at the world’s first permanent geological repository for nuclear waste, in Finland. Bond is also building a six-axis welding system for NASA’s Marshall Space Flight Center to produce rocket bodies and propellant tanks. Most of its work is for aerospace, defense, energy, and research customers outside the United States, and much of it can’t be discussed publicly.
Results
Organic traffic to targeted countries
1,037%
In the United States
3,990%
In China
1,742%
In France
1,090%
In India
1,036%
In Germany
Google rankings in the U.S. and abroad
53
Tracked keywords ranked #1 in the U.S.
74
Tracked keywords in the U.S. top 5
1 to 2
U.S. position for “friction stir welding machines” since 2023
25 to 34
Top 5 keywords in each of the UK, Germany, and Mexico
Rankings from Semrush Position Tracking, October 2026, across 187 tracked U.S. keywords and 139 tracked keywords in each international market, searched in the local language (Spanish in Mexico, and both German and English in Germany).
LinkedIn company page
24,662
LinkedIn content impressions in five months
79%
More impressions than the previous period
83%
More reactions than the previous period
LinkedIn Page analytics, May 1 to October 6, 2026. Increases compare with the previous reporting period.
The challenge
The legacy website couldn’t meet the depth of information required for engineering-grade evaluation. Product lines were difficult to navigate, key specifications were buried and inconsistent, and the structure didn’t reflect how engineering and procurement teams research friction stir welding systems.
Limited search visibility and outdated content also made it hard for prospects to validate capabilities or understand the full scope of the company’s technology. The digital presence needed to communicate precision, scale, and credibility for buyers working in demanding environments.
The solution
We partnered closely with the company’s engineering, sales, and leadership teams to understand their technology, technical language, and global buyer journeys. This collaboration shaped how their machines, applications, and capabilities are communicated across international markets.
Our work includes a full platform rebuild, ongoing SEO, structured content, product launch support, and integrated campaigns spanning aerospace, defense, energy, automotive, and industrial sectors. The latest website upgrade organizes complex machine lines into intuitive pathways, surfaces critical engineering data, and delivers the clarity global buyers need to evaluate friction-stir-welding systems with confidence.
What we did
Our approach
- Brand research and competitive landscape monitoring
- Messaging strategy for technical and procurement audiences
- Conversion-focused website architecture and UX design
- Custom WordPress development
- SEO strategy for global visibility and search authority
- Content strategy and campaign support for new product releases
- Opportunity mapping across industrial and regulated markets
- CRM integration and lead capture workflows
- Targeted paid media strategy
- Cross-channel launch support including digital and sales collateral
“Amazing team. Extremely creative and focused on how to generate revenue. We are thrilled with the dedication and talent of this team.”
Director of Sales, Bond Technologies
Results
Global organic analytics
Users
1,258%
1,873 to 25,428
Sessions
1,259%
2,261 to 30,715
“The team brought vision, structure and a clear data-driven approach. We saw stronger visibility in the markets we serve and an increase in qualified leads. They’re highly recommended.”
Owner, Bond Technologies
The work
Selected work
Before and after
Switch between the rebuilt site and the earlier version.
Product pages built for quote requests
Trade show and sales materials
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Next step
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Most projects start at $10,000, and ongoing partnerships start at $5,000 a month.
What clients say
From the people we work with
“ThinkPod Agency has been a huge asset to our company and getting us a strong web presence. Their team is focused and detailed, and strive to be a partner; not just treat us as a customer. We couldn’t be happier with our choice!”
Wesley Fike, NATCON (National Consolidated Corporation)
“Extremely communicative provider, excellent at explaining what the plan is and how to implement the services. Also very flexible as schedules continue to change.”
Lori Near, Fibertec Environmental Services
“ThinkPod has been our partner for a few years now. They are great to work with! The work product is excellent and they provide a personal touch that shows they truly care about improving your business. Can’t recommend them enough!”
Jeff Franger, Owner, Franger Gas
“I’ve had some pretty unique web functionality needs, and they have met my expectation each and every time. The team is prompt anytime we need changes made, or when anything comes up. What I like most is their willingness to research solutions and think outside the box.”
Charlene Bell, Coordinator, IU Health Goshen
“I work closely with ThinkPod Agency almost every day. Their responsiveness to our requests is outstanding and they are dependable to do what they say they will do. They are very knowledgeable and if we are working on a difficult issue, they keep at it until it’s resolved.”
Julie Mahoney, Community Outreach Data Specialist, Goshen Health
“ThinkPod communicated our mission and message in a creative, clear and concise format. Aubrey and her team are so easy to work with and always provide a quick turn-around time.”
Heather Adams, Manager, University of Notre Dame, McDonald Center for Student Well-Being
“ThinkPod is a top notch agency. I have worked and used them for many years. They really know how to deliver a solid solutions that make their clients look world-class.”
Art Hicks, Owner, ViviScape
