B2B social media and LinkedIn marketing
Company pages, executive visibility, and content that supports a long sales cycle and your sales team.
For B2B companies, social media is often where a buyer first sees your team.
A prospect checks your company page before a meeting. An engineer sees your CEO’s post about a new capability. A candidate looks at what you’ve been sharing.
ThinkPod plans and runs organic social for complex organizations, with LinkedIn at the center. We plan content for your company page and your leadership, write and design it, and connect it to the rest of your marketing.
Our ThinkFWD process
Research, plan, execute, refine.
- ResearchYour target audiences, your competitors, and how your channels perform today.
- PlanPlatforms, post types, cadence, and message themes, chosen from that research and tied to your sales priorities.
- ExecuteOur team writes, designs, and publishes content for your company page and leadership, with your approval built in.
- RefineRegular performance reviews show what to keep and what to change.
Strategy first
Social that supports the sales process
We start with your business goals, your audience, and how they use each platform. Then we plan content that fits: company news, technical insight, project stories, and the expertise your people bring to the work.
Every post should reflect the credibility your organization has earned, and point people toward the pages on your site that answer their next question.
Executive LinkedIn
Visibility for the people buyers want to hear from
Buyers often trust people before they trust brands. We help owners, presidents, and technical leaders build a LinkedIn presence that reflects their experience. We interview them, draft posts in their voice, and handle scheduling, so it fits into a busy week.
What’s included
Social media services
Planned around launches, trade shows, and sales priorities, with room for timely posts.
Social audits
A review of your content, engagement, and competitor activity, with clear goals for what comes next.
Market research services →
Editorial calendars
Monthly plans built around launches, trade shows, hiring, and sales priorities.
Content services →
Content and design
Copy, custom graphics, and short video in your brand standards.
Branding services →
Executive posts
Interviews and drafts in your leaders’ voices, scheduled and published for them.
PR services →
Engagement
Comment monitoring and responses, so conversations don’t go unanswered.
Reporting
Reach, engagement, and site visits, with recommendations that shape the next month.
Analytics services →
Paid social
LinkedIn and Meta ads that extend your organic reach to the right job titles and companies.
Paid media services →
Articles behind the posts
Content that gives your social posts substance and a place to send people.
Content services →
What clients say
“Extremely creative, but focused on how to generate revenue. Aubrey’s vision, combined with ThinkPod’s skilled and experienced staff, has helped our company gain visibility in the markets we serve. Their data-driven approach is generating qualified leads.”
Dave Hofferbert, President, Bond Technologies
Results
Recent results
1,720%
more Facebook engagement
A regional limestone and aggregate supplier also grew Instagram engagement 776% after a new brand-led social strategy.
4,300%
more social engagement
A transportation and logistics company grew social engagement alongside a driver recruiting campaign that brought in 152% more leads from Meta Ads.
980%
more LinkedIn content impressions
An education advertising company gained 375 followers and grew company page views 289% in the first five months of a consistent LinkedIn presence.
24,662
LinkedIn impressions in five months
A friction welding equipment manufacturer grew impressions 79% and reactions 83% with LinkedIn content that explains complex technology in plain terms.
2,963
LinkedIn impressions in the first three months
A CNC software developer built its LinkedIn presence from a small starting point, with unique visitors up 27%.
Questions
Frequently asked questions
Do you focus on LinkedIn?
For most B2B clients, yes. LinkedIn is where buyers, partners, and candidates look at your company and your leadership. We add other platforms when your audience is there.
Can you post for our executives?
Yes. We interview your leaders, draft posts in their voice, and schedule them with their approval.
Do you run social ads too?
Yes. LinkedIn and Meta ads are planned with your organic content and tracked to leads.
What does social media management cost?
Ongoing partnerships start at $5,000 a month and usually include social with other channels. Many clients begin with a Full Review and Recommendations, which starts at $3,500 and is credited 100% toward work that begins within 60 days.
Related services
Services that work together
Next step
Make LinkedIn work for your sales team
Tell us who you want to reach. We’ll review your company page and leadership profiles and recommend where to start.
Most projects start at $10,000, and ongoing partnerships start at $5,000 a month.
