Account-based marketing for B2B companies
Focus your marketing on the specific companies you most want to win, with LinkedIn, search, and content planned around their buying committees.
When your best customers come from a short list of companies, broad campaigns waste most of the budget.
Account-based marketing puts that budget on the companies your sales team actually wants, and on the people inside them who shape the decision.
ThinkPod plans and runs account-based marketing for manufacturers and complex B2B companies, with LinkedIn at the center and your CRM tracking which accounts engage.
Our ThinkFWD process
Research, plan, execute, refine.
- ResearchWe work with your sales team to select target accounts and the roles that influence each decision.
- PlanMessaging, content, and ads for each account group, built from research into how those buyers decide.
- ExecuteLinkedIn company targeting, search, retargeting, and landing pages, managed by senior specialists.
- RefineEngagement and leads reported by account, so sales knows which companies are warming up and where to focus next.
Sales and marketing together
Built with your sales team
Account-based marketing only works when sales and marketing agree on the list. We start with your sales leaders: which accounts matter, who sits on the buying committee, what they need to hear, and what a good next step looks like.
Then we build the campaigns around that list and report back in terms your sales team uses, accounts and conversations instead of clicks.
What’s included
Account-based marketing services
Each piece connects to the same account list and the same CRM.
Target account lists
Account selection and tiers built with your sales team, using your CRM and market research.
Market research services →
LinkedIn company targeting
LinkedIn ads aimed at your target companies and the job titles inside them.
Paid media services →
Search and retargeting
Google and Microsoft ads on the terms your target accounts search, plus retargeting through a long evaluation.
Paid media services →
Landing pages by industry or account
Pages that speak to one industry, application, or account group, so the message matches the ad.
Website design services →
Content for buying committees
Case studies, articles, and sales materials for the engineers, buyers, and leaders involved in a decision.
Content services →
Account reporting in your CRM
Engagement and leads tracked by account in HubSpot, Salesforce, Zoho, or your current CRM.
CRM services →
What clients say
“Extremely creative, but focused on how to generate revenue. Aubrey’s vision, combined with ThinkPod’s skilled and experienced staff, has helped our company gain visibility in the markets we serve. Their data-driven approach is generating qualified leads.”
Dave Hofferbert, President, Bond Technologies
Fit
A good fit when
- A few dozen or a few hundred companies make up most of your market
- Deals are large, and several people at each company weigh in
- Your sales team already knows which accounts it wants
- You use a CRM, or you’re ready to start
Questions
Frequently asked questions
What is account-based marketing?
It’s marketing aimed at a defined list of companies instead of a broad audience. Ads, content, and outreach are planned around those accounts and the people inside them who influence a purchase.
Why LinkedIn?
LinkedIn lets you target ads by company, job title, and industry, which makes it the most direct way to reach a specific list of accounts and roles.
How do you measure account-based marketing?
By account. We track which target companies engage with your ads, site, and content, and which ones turn into conversations and opportunities in your CRM.
Do you do cold outreach or appointment setting?
No. We run the marketing that warms up target accounts. Your sales team owns the outreach and the conversations.
What does account-based marketing cost?
Ongoing partnerships start at $5,000 a month, plus ad spend. Many clients begin with a Full Review and Recommendations, which starts at $3,500 and is credited 100% toward work that begins within 60 days.
Related services
Services that work together
Paid Media and PPC
Google, Microsoft, Meta, and LinkedIn campaigns measured by qualified leads.
CRM and Marketing Automation
Connect your website and campaigns to the CRM your team uses.
Next step
Have a list of accounts you want to win?
Tell us who you sell to. We’ll show you how to reach the right people at those companies and how to measure it.
Most projects start at $10,000, and ongoing partnerships start at $5,000 a month.
