B2B e-commerce and quote request carts
Online ordering and RFQ carts for manufacturers and distributors, connected to your CRM and built for how your buyers purchase.
Result
485% more leads
after a quote-based B2B e-commerce site for an adhesives supplier
B2B buyers don’t always want to check out.
Some products have list prices and ship today. Others need a quote, a volume price, or a conversation with an engineer first.
ThinkPod builds B2B e-commerce sites that handle both. Buyers can order what’s ready to order and add everything else to a quote request, and every request lands in your CRM with the products attached.
Our ThinkFWD process
Research, plan, execute, refine.
- ResearchYour buyers, how they order today, what they ask sales for, and which products they compare.
- PlanCheckout, quote requests, catalog structure, and CRM connections, planned from that research and our experience with B2B ordering.
- ExecuteOur designers and developers build and test the store, carts, forms, and tracking.
- RefineOngoing improvements guided by orders, quote requests, and search performance.
Quote request carts
Let buyers request a quote for everything at once
A quote request cart, also called an RFQ cart, works like a shopping cart without the checkout. Buyers browse your catalog, add products and quantities, and send one request. Your sales team gets a complete list instead of a vague contact form.
Quote carts work well for engineered products, configurable items, volume pricing, and customers with negotiated rates.
What’s included
B2B e-commerce services
Planned around your catalog, your buyers, and the systems your team already uses.
Catalog structure
Categories, filters, and product pages organized around how buyers search, with specs on the page and out of PDFs.
SEO services →
Quote request carts
RFQ carts that send one request with every product and quantity attached.
CRM services →
Online checkout
Checkout, payments, shipping, and tax for products that are ready to order online.
Custom software services →
Tracking and reporting
Orders, quote requests, and their sources tracked in Google Analytics, so you can see which pages and campaigns bring in sales.
Analytics services →
CRM connection
Orders and quote requests sent to HubSpot, Salesforce, Zoho, or your current CRM.
CRM services →
Product SEO
Product and category pages built to rank, with product schema and clean URLs.
SEO services →
Client work
Product pages we’ve built
Heavy machinery and catalog products need different pages. Here is how two manufacturers present theirs.
Heavy machinery / Bond Technologies
Machine lines organized by process, with specs, video, and a brochure request.
Catalog products / NATCON
Adhesives, sealants, and dispensing equipment, filtered by brand and industry, with sizes, colors, and data sheets on the product page.
What clients say
“This 65,000% increase. It’s a HUGE number, and people may call BS. Our old site wasn’t bringing in sales before partnering with you guys. It’s like having another sales person on the team.”
Wesley Fike, Director of Sales, NATCON
Results
Results from a quote-based B2B store
485%
more leads
A 50-year-old adhesives and sealants supplier got a new brand, a quote-based B2B e-commerce site, and SEO. Leads grew 485% in less than nine months.
518%
more new visits
The same site brought 518% more new visits, with HubSpot integration and automated lead capture.
Fit
A good fit when
- You sell to businesses, and some products need a quote
- Your sales team spends time rebuilding orders from emails and phone calls
- Your product data lives in spreadsheets, PDFs, or an ERP and needs a better home online
- You want orders and quote requests to land in your CRM automatically
Questions
Frequently asked questions
What is a quote request cart?
It’s a cart that collects products and quantities and sends them as one quote request instead of taking payment. It’s also called an RFQ cart.
Can one site have checkout and quote requests?
Yes. Many B2B sites sell some products online and send others to a quote request, sometimes on the same product page.
Can quote requests go into our CRM?
Yes. We connect quote requests and orders to HubSpot, Salesforce, Zoho, or the CRM you already use, with the products and quantities attached.
Do you build consumer online stores?
Our focus is B2B. We build e-commerce for manufacturers, distributors, and B2B companies with a sales team behind the site.
What does a B2B e-commerce project cost?
Most projects start at $10,000. If you’d like an outside assessment before committing to a project, our Full Review and Recommendations starts at $3,500 and is credited 100% toward work that begins within 60 days.
Related services
Services that work together
Website Design and Development
Websites planned around technical buyers and long sales cycles.
Next step
Planning an online catalog or quote cart?
Tell us how your buyers order today. We’ll show you what to sell online, what to quote, and how it connects to your CRM.
Most projects start at $10,000, and ongoing partnerships start at $5,000 a month.
