Trade show marketing for manufacturers
Get more from each show, with the campaign before it, the booth materials and lead capture during it, and the follow-up after.
For many manufacturers, a few trade shows a year bring in a large share of new conversations.
Then the badge scans sit in a spreadsheet for two weeks, and the follow-up goes out after the competition has already called.
ThinkPod plans the marketing around each show, from the first pre-show email to the post-show report, and connects your booth to your CRM so sales can follow up the same week.
Our ThinkFWD process
Research, plan, execute, refine.
- ResearchYour show goals, the buyers you want to meet, and what happened with leads from past events.
- PlanPre-show campaigns, booth graphics, handouts, and lead capture, planned around those goals and your show calendar.
- ExecuteEmails and posts before the show, a kiosk or QR code that sends every lead straight into your CRM, and follow-up emails that go out while the conversation is still fresh.
- RefineA post-show summary of leads and follow-up, with recommendations for the next event.
What’s included
Trade show marketing services
Planned around your show calendar and your sales team’s follow-up process.
Pre-show campaigns
Emails, social posts, and articles that announce your booth, new products, and demos.
Paid media services →
Booth graphics and handouts
Banners, backwalls, sell sheets, and handouts designed in your brand standards. We design the graphics, and your booth vendor handles construction.
Branding services →
Event landing pages
A page for each show with your booth number, products, and a way to book time with your team.
Website design services →
Lead capture to your CRM
QR codes and a kiosk screen at the booth that send leads to HubSpot, Salesforce, Zoho, or your current CRM.
CRM services →
Post-show follow-up
Follow-up emails written for hot leads, existing customers, and early-stage contacts.
CRM services →
Post-show reporting
Leads, follow-up, and early opportunities by show, so you can decide which events to keep.
Analytics services →
Webinars and virtual events
Teach buyers something useful
Webinars give engineers and buyers a reason to spend time with your experts between shows. We plan the topic with your team, build the registration page and invitations, promote the event, and follow up with the attendees who show interest.
What clients say
“Their team is focused and detailed. They strive to be a partner, treating us more than just a customer.”
Wesley Fike, Director of Sales, NATCON
Questions
Frequently asked questions
Do you build trade show booths?
No. We design the graphics and handouts, and your booth vendor handles the structure, shipping, and setup.
How do booth leads get into our CRM?
A QR code or kiosk form at the booth sends each lead straight to your CRM, with the show name attached, so sales can follow up right away.
How early should we start?
As soon as the show is on your calendar. Printed materials and pre-show emails need the most lead time, so earlier is better.
Do you do outreach or book meetings for us?
No. We build the marketing and follow-up emails. Your sales team owns the conversations.
What does trade show marketing cost?
It’s usually part of an ongoing partnership, which starts at $5,000 a month. Many clients begin with a Full Review and Recommendations, which starts at $3,500 and is credited 100% toward work that begins within 60 days.
Related services
Services that work together
CRM and Marketing Automation
Connect your booth, website, and email to the CRM your team uses.
Next step
Planning your next show?
Tell us which shows are on your calendar. We’ll show you how to plan the campaign and follow-up around them.
Most projects start at $10,000, and ongoing partnerships start at $5,000 a month.
