Market and competitor research
Know who you’re up against and where the openings are before you spend, with search, advertising, and AI answer data for your market.
Most companies know their competitors by name.
Fewer know which searches those competitors win, what they spend on ads, or which companies AI assistants recommend when a buyer asks for options.
ThinkPod’s research shows where your market is searching, who’s showing up, and where the openings are, so your budget goes to the work most likely to bring in qualified leads.
Our ThinkFWD process
Research, plan, execute, refine.
- ResearchYour markets, your target audiences, the competitors your sales team meets most often, and how AI tools describe your category.
- PlanWhere competitors lead, where they are exposed, and where no one is competing yet, mapped against your goals.
- ExecuteA ranked list of openings, weighed by the leads they could bring and the effort they take, walked through with your team.
- RefineWe can update the analysis as competitors, markets, and AI answers change.
What’s included
Competitor analysis services
Research built around your products, your markets, and the competitors your sales team names.
Search demand by market
What buyers search for in each product line, country, and language, and how much each search is worth.
SEO services →
Competitor search visibility
Which competitors rank for the searches that matter, which pages earn those rankings, and where they’re weak.
SEO services →
Competitor advertising
Which competitors run ads, on which searches and platforms, and what their ads say.
Paid media services →
AI answer visibility
Which companies AI assistants and Google’s AI answers name for your category, and what they say about you.
AI search services →
Website and messaging review
How competitors describe themselves, what proof they show, and where your story is clearer or weaker.
Branding services →
Ongoing competitor tracking
Monthly checks on rankings, ads, and AI answers, so you see changes before they show up in your leads.
Analytics services →
How we use it
Research that leads to a plan
Research only matters if it changes what you do next. Every finding comes with a recommendation: the pages to build or fix, the searches to target, the ads to test, and what to leave alone.
Research is part of every Full Review and Recommendations, and ongoing tracking is part of our monthly SEO and AI visibility work.
What clients say
“Extremely creative, but focused on how to generate revenue. Aubrey’s vision, combined with ThinkPod’s skilled and experienced staff, has helped our company gain visibility in the markets we serve. Their data-driven approach is generating qualified leads.”
Dave Hofferbert, President, Bond Technologies
Questions
Frequently asked questions
What does competitor analysis cover?
Search demand, competitor rankings, competitor ads, how AI tools describe your category, and how competitors present themselves on their websites.
Do you run surveys or focus groups?
No. Our research uses search, advertising, and AI answer data, plus conversations with your team about the competitors and buyers they see.
Can you research international markets?
Yes. We research search demand and competitors by country and language. <a href=”/international-seo-multilingual-websites/”>International SEO and multilingual websites</a> builds on that research.
How often should competitor research be updated?
Markets change, so we recommend a full review at the start and ongoing monthly tracking after that.
What does research cost?
Research is part of the Full Review and Recommendations, which starts at $3,500 and is credited 100% toward work that begins within 60 days. Ongoing tracking is part of partnerships starting at $5,000 a month.
Related services
Services that work together
Full Review and Recommendations
Where your marketing stands, with clear recommendations before you commit.
Next step
Want to see where you stand against competitors?
Tell us who you run into most. We’ll show you where they’re ahead and where the openings are.
Most projects start at $10,000, and ongoing partnerships start at $5,000 a month.
