Dealer and distributor marketing support
Help the partners who sell your products represent you well, without competing with them for the same buyers.
Result
3,860%
traffic growth in five months for a regional aggregate supplier and distributor
When dealers and distributors sell your products, your brand is in their hands.
If they work from outdated sell sheets, inconsistent product names, or a website that sends buyers to the wrong place, you lose sales you never see.
ThinkPod builds the marketing support your channel partners need: accurate product content, materials they can use, and a website that sends each buyer to the right partner. Your partners keep the relationship, and your brand stays consistent.
Our ThinkFWD process
Research, plan, execute, refine.
- ResearchWe learn how your dealers and distributors sell, what they need from you, and where they lose deals.
- PlanA partner plan built from that research and our experience supporting channel sales.
- ExecuteCo-branded materials, product content, and a find-a-dealer map on your website.
- RefineThe partner kit is updated as your products and markets change.
What’s included
Dealer and distributor support
Built so your partners can sell more of your products, and you can see where demand is coming from.
Find-a-dealer map
A searchable map on your website. Buyers enter a ZIP code or choose a product line and see the nearest authorized dealers or distributors, with contact details and directions.
Custom software services →
Partner sales kits
Sell sheets, product guides, presentations, and brand files in one place partners can find them.
Sales enablement services →
Co-branded materials
Ads, flyers, and email templates partners can use with their logo next to yours.
Branding services →
Product content partners can reuse
Accurate descriptions, specs, and images your partners can put on their own websites.
Content services →
Partner campaigns
Seasonal promotions and launch campaigns planned with your partners, so the message is consistent in every territory.
Paid media services →
Lead routing
Website inquiries routed to the right dealer or distributor and tracked in your CRM.
CRM services →
Channel-friendly
Marketing that supports your partners
Some manufacturers worry that stronger marketing will compete with their own distributors. We plan your search, ads, and website to send buyers to the right partner, and we keep your partners informed about what’s coming, so your marketing helps the channel instead of working around it.
What clients say
“Their team is focused and detailed. They strive to be a partner, treating us more than just a customer.”
Wesley Fike, Director of Sales, NATCON
Questions
Frequently asked questions
What is a dealer locator?
It’s a find-a-dealer map on your website. Buyers enter a location or choose a product line and see the nearest authorized dealers or distributors.
Will this compete with our distributors?
It shouldn’t. We plan campaigns and website tools that route buyers to your partners, and we coordinate timing with them.
Can partners put your content on their websites?
Yes. We create product content and images in formats your partners can reuse, so your products are described accurately everywhere they’re sold.
What does dealer and distributor support cost?
It’s usually part of an ongoing partnership, which starts at $5,000 a month, or a project starting at $10,000. Many clients begin with a Full Review and Recommendations, which starts at $3,500 and is credited 100% toward work that begins within 60 days.
Related services
Services that work together
B2B E-commerce and Quote Request Carts
Online ordering and RFQ carts connected to your CRM.
Next step
Selling through dealers or distributors?
Tell us how your channel works. We’ll show you where partners need support and how your website can send them better leads.
Most projects start at $10,000, and ongoing partnerships start at $5,000 a month.
