B2B and manufacturing PR
Get your company news in front of trade publications and industry media, written by people who understand technical products.
Trade publications still shape how engineers, buyers, and industry leaders see a company.
A product launch, a new certification, or a facility expansion can earn attention there, if someone writes it clearly and gets it to the right editors.
ThinkPod’s PR work is led by our Content and PR Director and connected to your website, content, and LinkedIn, so every announcement keeps working after the news cycle moves on.
Our ThinkFWD process
Research, plan, execute, refine.
- ResearchWe work with your leadership to find the news your industry will care about.
- PlanWhich stories go to which trade publications and when, planned around your sales calendar.
- ExecutePress releases, bylined articles, and pitches written for editors in your field and sent to the trade publications your buyers read.
- RefineEach announcement also becomes website content, LinkedIn posts, and sales material, and the coverage shapes the next pitch.
What’s included
B2B PR services
Planned around your news calendar and the publications your buyers read.
Press releases
Announcements for product launches, certifications, expansions, partnerships, and leadership news.
Content services →
Trade publication pitching
Story ideas and news shared with editors at the trade and industry publications in your market.
Bylined articles
Articles written with your experts for industry publications, so your team is seen as a source.
Content services →
Newsroom and media kit
A news page on your website with releases, company facts, logos, and leadership photos.
Website design services →
Announcement content
Each release turned into a website article, LinkedIn posts, and an email.
Content services →
Trade show news
Announcements timed to your shows, so editors and attendees know what’s new.
Trade show services →
What clients say
“Extremely communicative and easy to work with. They took time to understand our technical services and translated complex ideas clearly.”
Fibertec Environmental Services
Questions
Frequently asked questions
Can you promise media coverage?
No. Editors decide what they publish. We write news worth covering, send it to the right publications, and follow up.
What kind of news is worth a press release?
Product launches, new certifications or accreditations, facility expansions, acquisitions, partnerships, leadership changes, and notable customer results are the most common.
Do you write bylined articles?
Yes. We interview your experts and write articles for trade and industry publications, then manage edits with your team.
How does PR connect to SEO?
Each announcement becomes content on your own website, and coverage in industry publications helps more people find and mention your company.
What does PR cost?
PR is usually part of an ongoing partnership, which starts at $5,000 a month. Many clients begin with a Full Review and Recommendations, which starts at $3,500 and is credited 100% toward work that begins within 60 days.
Related services
Services that work together
Next step
Have news worth sharing?
Tell us what’s coming up. We’ll show you which publications to target and how to make the news last.
Most projects start at $10,000, and ongoing partnerships start at $5,000 a month.
