Paid media and PPC for complex B2B
Google, Microsoft, Meta, and LinkedIn campaigns built around qualified leads and long buying cycles.
Paid search and social can put you in front of buyers the day a campaign launches.
In complex B2B and healthcare, the hard part is making sure those clicks turn into conversations your sales team wants to have.
ThinkPod plans, builds, and manages paid campaigns for manufacturers, B2B companies, and healthcare organizations. We connect every campaign to conversion tracking and lead quality, and we run paid and organic search as one plan so they support each other.
Our ThinkFWD process
Research, plan, execute, refine.
- ResearchYour target audiences, your competitors’ ads, and an audit of where budget is wasted and which campaigns bring in qualified leads.
- PlanBudget moves toward the searches and audiences most likely to become qualified leads, based on that research and our experience with long sales cycles.
- ExecuteSenior specialists rebuild and manage your campaigns, with conversion tracking confirmed before changes go live.
- RefineOngoing reviews of lead quality and spend decide where the budget goes next.
Where paid budgets usually leak
These are the problems we see most in accounts we take over.
Broad keywords and default settings.
Campaigns spend on searches that will never become a qualified lead, and Google’s automated suggestions add more of them.
Conversions that are not really conversions.
Page views, partial form fills, or duplicate events get counted as leads, so bidding optimizes toward the wrong thing.
Paid and organic competing.
Ads bid on terms you already own organically while gaps elsewhere go unfunded.
Landing pages that do not match the ad.
Traffic lands on a general page and has to hunt for the next step.
Services
What is included
Account audits
A full review of structure, targeting, search terms, tracking, and spend before we change anything.
Full Review and Recommendations →
Google Ads and Microsoft Ads
Search, Performance Max, display, and remarketing campaigns built around buyer intent.
LinkedIn Ads
Targeting by job title, industry, and company for B2B buyers and buying committees.
Account-based marketing services →
Meta Ads
Awareness and retargeting campaigns, including HIPAA-aware setup for healthcare.
Social media services →
Creative and landing pages
Ad copy, static and video creative, and landing pages built to convert.
Learn more →
Conversion tracking and reporting
Tracking that separates qualified leads from noise, with reporting tied to pipeline.
Learn more →
Recent ad creative
What clients say
“They’re very attentive and make us feel like family.”
Mario Ferreras, COO, M1 Containers
Results
Paid media results
Manufacturing and industrial
250%
more Google Ads conversions in 90 days
CraigCat
Website redesign, a Google Ads restructure, and foundational SEO, launched within 90 days. 205% more organic clicks and 250% more Google Ads conversions.
Complex B2B
152%
more leads in one year
Zephyr Expediting
A one-year engagement covering a new website, SEO, and a rebuilt Meta Ads campaign for driver recruiting and freight partners. 1,860% search growth and 152% more leads.
Healthcare
83%
more appointment requests over 16 months
Stratford Medical Group
SEO, HIPAA-aware ad targeting and tracking, and a brand refresh across Orlando, Tampa, Jacksonville, and Cleveland. Appointment volume up 83% over 16 months.
Fit
Who this is for
Paid media management fits organizations that:
- Have a sales process that can follow up on leads within a day.
- Want campaigns judged on qualified leads and revenue.
- Can commit an ad budget for long enough to test and learn.
Most projects start at $10,000, and ongoing partnerships start at $5,000 a month. Ad spend is separate.
Related services
Related services
Marketing analytics and attribution
Tracking that shows which campaigns produce qualified leads.
Questions
Frequently asked questions
What platforms do you manage?
Google Ads, Microsoft Ads (Bing), Meta (Facebook and Instagram), and LinkedIn Ads, plus YouTube and display through Google.
How much should we spend on ads?
It depends on your market, cost per click, and how many qualified leads you need. We recommend a starting budget after the audit, based on search volume and cost data for your terms.
Do you take over existing accounts?
Yes. We audit first and keep your account history intact. You own your ad accounts and data.
How do you handle healthcare advertising?
We set up targeting and tracking with HIPAA in mind and avoid sending protected health information to ad platforms.
How long before paid campaigns produce results?
Campaigns start getting traffic right away. Most need several weeks of data before bidding and targeting settle, and longer in markets with low search volume.
Next step
Get a second opinion on your ad spend
Share access to your accounts and we will show you where budget is leaking and what we would change first.
Most projects start at $10,000, and ongoing partnerships start at $5,000 a month.
