International SEO and multilingual websites
Reach buyers in the countries you sell to, in the language they search in.
Result
3,990% more organic traffic
from China for a friction stir welding manufacturer
ThinkPod has worked with clients worldwide for 25 years.
Many of them are manufacturers and technical companies that sell to engineers, distributors, and procurement teams in other countries, and those buyers search in their own language, often with terms a direct translation would miss.
We research each market first, then build the pages and the technical setup that help search engines show the right version to the right buyer. Every market is tracked on its own, so you can see which countries bring in inquiries.
Our ThinkFWD process
Research, plan, execute, refine.
- ResearchSearch demand, competitors, and target audiences in each country and language you want to reach.
- PlanThe structure for each market, which pages to translate first, and how each version is measured.
- ExecuteTranslated and localized pages, hreflang tags, and technical checks so each version shows in the right country.
- RefineRankings, traffic, and leads reviewed by country, with the next pages and markets planned from the data.
How we start
Research for every country you sell to
Before anything is translated, we look at how buyers in each target country search, which local and international competitors show up, and how much demand there is for your products in that language. That research decides which markets to start with and which pages to translate first.
Why it matters
Translated pages need the right setup to rank
A translated page can still go unseen if search engines can’t tell which country or language it serves. Google recommends separate URLs for each language version and hreflang annotations so search results link to the correct version (Google Search Central).
We plan that structure with you, whether that means language folders on your current site, subdomains, or country domains, and we confirm each version is indexed correctly after launch.
What we do
International SEO and multilingual website services
Market and language research
Keyword research in each target language, local competitor research, and demand by country, so you invest in the markets most likely to bring in inquiries.
Market research services →
Site structure and hreflang
A URL structure for each market, hreflang tags, and language and country signals set up so each version appears in the right search results.
Technical SEO services →
Translation and localization
Translated pages reviewed for the terms buyers use in each market, plus localized units, contact details, and calls to action.
Content services →
Multilingual website builds
WordPress sites with a clear language switcher, translated navigation and forms, and inquiries routed to the right sales team or distributor.
Website design services →
International technical SEO
Canonical tags, sitemaps for each language, page speed for visitors abroad, and checks for duplicate or mixed-language pages.
Technical SEO services →
Reporting by country
Rankings, traffic, and leads tracked by country and language, with a monthly review of what to expand next.
Analytics services →
What clients say
“The team brought vision, structure and a clear data-driven approach. We saw stronger visibility in the markets we serve and an increase in qualified leads.”
Owner, global manufacturing company
Fit
A good fit when
- You sell to buyers or distributors outside the US, and they can’t find you in their language
- You’re planning to enter a new country and want to know the search demand first
- You have translated pages that get little traffic
- Google shows buyers the wrong language version of your site
- Your US site ranks well, and you want the same results in other markets
Results
Results from one global manufacturer
25,428
organic users
A friction stir welding manufacturer grew global organic users from 1,873 to 25,428 after a new website and ongoing SEO.
3,990%
more traffic from China
Organic traffic to the same company’s target countries rose 3,990% in China, 1,742% in France, 1,090% in India, 1,036% in Germany, and 1,037% in the United States.
Questions
Frequently asked questions
Do we need a separate website for each country?
Not always. Many companies do well with language folders on one site, such as /de/ or /fr/. Others need subdomains or country domains. We recommend a structure after looking at your markets, your current site, and how your sales team works in each region.
What is hreflang?
Hreflang is a tag that tells search engines which language and country each version of a page is for, so buyers in Germany see the German page and buyers in France see the French one.
Can we use machine translation?
It can be a starting point. We review key pages so the terms match how buyers in each market search, because a literal translation often misses the words they actually use.
Which languages do you work in?
We work in any language your buyers use. We start with the markets your sales data and our research show are most likely to bring in inquiries.
Do you also run ads in other countries?
Yes. Search and social ads can run by country and language alongside SEO, which helps test demand in a new market before you translate the whole site.
What do your services cost?
Most projects start at $10,000, and ongoing partnerships start at $5,000 a month. Many clients begin with a Full Review and Recommendations, which starts at $3,500 and is credited 100% toward work that begins within 60 days.
Related services
Services that work together
Website Design and Development
Websites planned around technical buyers and long sales cycles.
Technical SEO and Migrations
URL mapping, redirects, and fixes that protect your rankings.
Next step
Selling outside the US?
A Full Review shows how you rank in each target country compared with local competitors, and which pages to translate first.
Most projects start at $10,000, and ongoing partnerships start at $5,000 a month.
