Remote fractional CMO services
Senior marketing leadership for organizations that need strategy and direction without a full-time executive hire.
Result
83% more
appointment volume over 16 months for a multi-location men’s health organization
Many established companies have a marketing coordinator, a sales team, and several vendors, but nobody setting the strategy that connects them.
A fractional CMO fills that role part time, without the cost of a full-time executive.
ThinkPod’s fractional CMO engagements are led by founder Aubrey Burkhart, who has run ThinkPod since 2001 and guided marketing for manufacturers, B2B companies, and healthcare organizations. Engagements are remote, and the ThinkPod team is available to carry out the plan.
Our ThinkFWD process
Research, plan, execute, refine.
- ResearchYour goals, team, budget, target audiences, and current marketing, so we know what’s working and what’s missing.
- PlanA marketing plan with priorities, budget, and KPIs, grounded in that research and approved by your leadership.
- ExecuteSenior leadership directs the work across your team and ours and keeps it on schedule.
- RefineRegular leadership reviews show results against KPIs and set the next priorities.
Services
What is included
Marketing strategy and planning
An annual plan with priorities, budgets, and the numbers that will be tracked.
Digital strategy services →
Leadership and sales alignment
Regular meetings with leadership and sales to set goals and review results.
Sales enablement services →
Vendor and team direction
Oversight of internal staff, agencies, and freelancers so the work stays coordinated.
Digital strategy services →
Budget and channel decisions
Recommendations on where to spend and what to stop, based on performance data.
Learn more →
Brand and positioning
Positioning and messaging that reflect how buyers make decisions.
Learn more →
Execution team
Access to ThinkPod’s SEO, web, content, design, and paid media specialists.
Learn more →
What clients say
“Extremely creative, but focused on how to generate revenue. Aubrey’s vision, combined with ThinkPod’s skilled and experienced staff, has helped our company gain visibility in the markets we serve. Their data-driven approach is generating qualified leads.”
Dave Hofferbert, President, Bond Technologies
When a fractional CMO makes sense
These are the most common reasons companies bring one in.
Marketing has activity but no strategy.
Campaigns, posts, and vendor projects happen without a plan tying them to revenue.
Leadership needs a marketing voice.
Decisions about budget, positioning, and hiring need senior marketing input.
A full-time CMO is not the right step yet.
The company needs senior direction now and may hire full time later.
Results
Work we have led
Complex B2B
211%
traffic growth
Franger Gas
Brand, website, location SEO, and ongoing content for a fourth-generation propane and energy company serving residential, agricultural, and commercial customers. 211% traffic growth.
Healthcare
83%
more appointment requests over 16 months
Stratford Medical Group
SEO, HIPAA-aware ad targeting and tracking, and a brand refresh across Orlando, Tampa, Jacksonville, and Cleveland. Appointment volume up 83% over 16 months.
Manufacturing and industrial
250%
more Google Ads conversions in 90 days
CraigCat
Website redesign, a Google Ads restructure, and foundational SEO, launched within 90 days. 205% more organic clicks and 250% more Google Ads conversions.
Fit
Who this is for
A fractional CMO engagement fits organizations that:
- Are established, with a sales team and an existing marketing budget.
- Need someone to own marketing strategy and hold vendors accountable.
- Are comfortable with a remote leadership relationship and regular video meetings.
Related services
Related services
Questions
Frequently asked questions
What is a fractional CMO?
A fractional CMO is a senior marketing executive who works with a company part time, setting strategy, guiding the team and vendors, and reporting to leadership, without being a full-time employee.
Is the engagement remote?
Yes. ThinkPod’s fractional CMO engagements are remote, with scheduled video meetings and shared reporting.
Can the ThinkPod team carry out the plan?
Yes. Clients can use ThinkPod’s specialists for SEO, web, content, design, and paid media, or we can direct your existing team and vendors.
How is this different from hiring an agency?
An agency typically delivers specific services. A fractional CMO owns the overall marketing direction, sets priorities across channels, and works directly with leadership.
Next step
Talk through what your marketing needs
Tell us where marketing stands today and where leadership wants it to go. We will tell you whether a fractional CMO is the right fit.
Most projects start at $10,000, and ongoing partnerships start at $5,000 a month.
