Enterprise healthcare system achieves 1,273% organic growth and digitizes patient access
A multi-division healthcare network partnered with ThinkPod to modernize its digital ecosystem, strengthen patient access, and expand regional, national, and international visibility for specialty service lines, including a world-renowned oncology center.
1,273%
more organic traffic
The client
About the client
Goshen Health has cared for northern Indiana for more than 100 years. It runs 40 locations with close to 2,000 colleagues, and its Goshen Center for Cancer Care was the region’s first comprehensive cancer center, recommended by more than 94% of surveyed patients. Patients move between primary care, specialty centers, and hospital services, so the system’s website has to work for patients, providers, and administrators at the same time.
Results
Systemwide impact at a glance
Improved systemwide reach
283%
Increase in new users
Expanded national visibility
1,273%
Increase in organic traffic
Email performance
67%
Increase in referral traffic
Faster patient access
40%
Reduction in intake steps
Oncology visibility lift
5X
Increase in specialty reach
Workflow efficiency
60%
Reduction in manual bottlenecks
The challenge
The healthcare system needed a unified digital presence that could match the scale of its clinical operations, support patient access across dozens of service lines, and strengthen visibility for its nationally and internationally recognized specialty service lines. With multiple divisions, physician practices, and legacy workflows operating independently, the digital ecosystem had become fragmented over time. Complex compliance requirements, inconsistent content across locations, and manual processes in key workflows created friction for both patients and internal teams. The organization needed a cohesive strategy that could support long-term growth, modernize patient pathways, and raise systemwide visibility.
The solution
ThinkPod partnered with clinical, marketing, IT, and leadership teams to build a fully integrated digital ecosystem that supports the entire care network. Our work included unified brand and messaging development, systemwide website redesigns, and enterprise-level SEO spanning local, technical, and targeted visibility. We structured content for every division and specialty, improved patient pathways, and supported high-demand service lines with targeted strategies. Custom HIPAA-compliant applications and digitized imaging workflows reduced internal bottlenecks and strengthened compliance. Multi-channel campaigns across search, email, and social media enhanced engagement and lead generation, creating a scalable digital infrastructure that continues to support growth across the entire system.
What we did
Our approach
- Brand, audience, and competitive research across divisions and specialty service lines
- Messaging strategy for patient, provider, and administrative audiences
- Conversion-focused website architecture and UX design
- Custom WordPress development with HIPAA-ready security
- Enterprise SEO including local, technical, and national optimization
- Service-line content strategy for primary care and specialties
- Patient journey mapping across multi-location access points
- HIPAA-compliant workflow tools for imaging, referrals, and scheduling
- Paid media strategy across search, social, and high-intent channels
- Cross-channel launch support including digital and email campaigns
“ThinkPod’s responsiveness is outstanding. They are very knowledgeable and dependable. If we are working on a difficult issue, they keep at it until it’s resolved. I appreciate their expertise and commitment to their clients. Thank you, ThinkPod, for being there for us.”
Julie Mohney, Marketing Manager, Goshen Health
The work
Selected work
Custom photography
More results
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Next step
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What clients say
From the people we work with
“ThinkPod Agency has been a huge asset to our company and getting us a strong web presence. Their team is focused and detailed, and strive to be a partner; not just treat us as a customer. We couldn’t be happier with our choice!”
Wesley Fike, NATCON (National Consolidated Corporation)
“Extremely communicative provider, excellent at explaining what the plan is and how to implement the services. Also very flexible as schedules continue to change.”
Lori Near, Fibertec Environmental Services
“ThinkPod has been our partner for a few years now. They are great to work with! The work product is excellent and they provide a personal touch that shows they truly care about improving your business. Can’t recommend them enough!”
Jeff Franger, Owner, Franger Gas
“I’ve had some pretty unique web functionality needs, and they have met my expectation each and every time. The team is prompt anytime we need changes made, or when anything comes up. What I like most is their willingness to research solutions and think outside the box.”
Charlene Bell, Coordinator, IU Health Goshen
“I work closely with ThinkPod Agency almost every day. Their responsiveness to our requests is outstanding and they are dependable to do what they say they will do. They are very knowledgeable and if we are working on a difficult issue, they keep at it until it’s resolved.”
Julie Mahoney, Community Outreach Data Specialist, Goshen Health
“ThinkPod communicated our mission and message in a creative, clear and concise format. Aubrey and her team are so easy to work with and always provide a quick turn-around time.”
Heather Adams, Manager, University of Notre Dame, McDonald Center for Student Well-Being
“ThinkPod is a top notch agency. I have worked and used them for many years. They really know how to deliver a solid solutions that make their clients look world-class.”
Art Hicks, Owner, ViviScape
