Adhesive manufacturing & distribution company goes from zero visibility to 65,000% growth
With over 50 years in business, NATCON is a national supplier of industrial adhesives, sealants, and specialty chemicals for the RV, marine, and specialty vehicle industries. Known for technical expertise and long-standing industry partnerships, they’ve built a strong foundation offline, but their digital presence hadn’t kept pace. When they partnered with ThinkPod, NATCON needed a new website and a broader digital reinvention to reflect their leadership, modernize sales infrastructure, and drive measurable B2B growth.
485%
more leads in under nine months
The client
About the client
NATCON has supplied adhesives, sealants, and coatings to Midwest manufacturers for more than 50 years from South Bend, Indiana. RV, trailer, bus, marine, and manufactured housing plants count on its products and on its service team, which keeps hot melt and dispensing systems running on the line. NATCON has been a Graco Advanced Distributor for more than 30 years, carries brands like Henkel Loctite and BASF, and makes its own Grizzly-Grab and Spider Glue adhesives.
Results
The results in less than 9 months
485%
Increased lead generation
518%
Increased new visits
65,000%
Increased online revenue
The challenge
With a 50-year legacy of service, NATCON had built deep industry relationships, but their digital presence didn’t reflect the strength of their reputation. Their website wasn’t equipped to support modern B2B sales or showcase their full capabilities, and their online visibility was limited, making it harder for new prospects to discover them. NATCON recognized the opportunity to better align their brand, messaging, and infrastructure with their market position and growth goals.
The solution
ThinkPod partnered with NATCON to rebuild its digital presence from the ground up. We began with a strategic rebrand, including refined positioning, messaging, and persona development. A new tagline and visual identity reinforced their leadership in adhesives and sealants, while a custom quote-based e-commerce platform modernized the buyer experience. Our technical and local SEO efforts dramatically expanded search visibility, and layered content strategy, automation, and lead generation tools created a foundation for scalable, long-term growth.
What we did
Our approach
- Brand positioning and messaging strategy
- Tagline development and buyer persona creation
- UX-centered web design and custom B2B ecommerce development
- Quote-based sales platform built for complex purchases
- Technical, local, and national SEO strategy
- Content strategy for lead nurturing and search authority
- Competitive landscape research and differentiation strategy
- HubSpot integration and automated lead capture workflows
- Google Ads strategy aligned with buyer intent and conversion goals
“This 65,000% increase. It’s a HUGE number, and people may call BS. Our old site wasn’t bringing in sales before partnering with you guys. It’s like having another sales person on the team.”
Wesley Fike, Director of Sales, NATCON
The work
Selected work
Before and after
Switch between the rebuilt site and the earlier version.
Brand and product pages
More results
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Next step
Have a project like this?
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Most projects start at $10,000, and ongoing partnerships start at $5,000 a month.
What clients say
From the people we work with
“ThinkPod Agency has been a huge asset to our company and getting us a strong web presence. Their team is focused and detailed, and strive to be a partner; not just treat us as a customer. We couldn’t be happier with our choice!”
Wesley Fike, NATCON (National Consolidated Corporation)
“Extremely communicative provider, excellent at explaining what the plan is and how to implement the services. Also very flexible as schedules continue to change.”
Lori Near, Fibertec Environmental Services
“ThinkPod has been our partner for a few years now. They are great to work with! The work product is excellent and they provide a personal touch that shows they truly care about improving your business. Can’t recommend them enough!”
Jeff Franger, Owner, Franger Gas
“I’ve had some pretty unique web functionality needs, and they have met my expectation each and every time. The team is prompt anytime we need changes made, or when anything comes up. What I like most is their willingness to research solutions and think outside the box.”
Charlene Bell, Coordinator, IU Health Goshen
“I work closely with ThinkPod Agency almost every day. Their responsiveness to our requests is outstanding and they are dependable to do what they say they will do. They are very knowledgeable and if we are working on a difficult issue, they keep at it until it’s resolved.”
Julie Mahoney, Community Outreach Data Specialist, Goshen Health
“ThinkPod communicated our mission and message in a creative, clear and concise format. Aubrey and her team are so easy to work with and always provide a quick turn-around time.”
Heather Adams, Manager, University of Notre Dame, McDonald Center for Student Well-Being
“ThinkPod is a top notch agency. I have worked and used them for many years. They really know how to deliver a solid solutions that make their clients look world-class.”
Art Hicks, Owner, ViviScape
