1,860% search growth and 152% more leads for a national transportation & logistics company
A one-year strategy that increased hiring leads, strengthened visibility, and improved ad performance for a multi-state logistics company.
152%
more leads in one year
The client
About the client
Zephyr Expediting is a national expedited trucking company based in Orlando, Florida. Founded in 2018 by a team with more than 30 years of combined trucking experience, it grew to a fleet of more than 50 trucks hauling time-critical freight across all 48 states and was later acquired by a much larger carrier. Zephyr built that fleet with owner operators, offering 90% of gross OTR income, fuel discounts, and 24/7 support, and its drivers point to the pay and the family atmosphere as the reasons they stay.
Results
Search & visibility impact
1,860%
Organic search clicks
20X
Meta ad reach across recruitment campaigns
152%
Total leads from Meta Ads
640%
Backlinks and referring domains
4,300%
Social engagement
“ThinkPod Agency was calm, professional, and always available when we needed them. Their team genuinely cared, and we saw a clear increase in both the quality and volume of our leads.”
Faith Cutting, Recruiting Manager, Zephyr Expediting
The challenge
The company’s digital environment wasn’t supporting their recruitment or freight growth goals. Their website was unstable and outdated, which created gaps in credibility and frequent downtime. Meta Ads were running but weren’t reaching qualified audiences or generating consistent hiring leads. There was no SEO foundation, no local visibility in key hiring markets, and no reliable system for tracking or measuring recruitment efforts.
Their internal team was managing everything manually with limited tools and no structured framework. They needed a modern, scalable digital ecosystem that could support OTR driver hiring, strengthen partnerships, and give their recruitment team the clarity and momentum needed to grow.
The solution
To support the company’s hiring goals, ThinkPod rebuilt their digital ecosystem from the ground up with a strong emphasis on stability, clarity, and recruitment performance. The new website provided a modern, reliable platform designed for secure driver applications, partner inquiries, and conversion-focused user flows. A strong SEO foundation strengthened their visibility across key hiring markets, improved search authority, and supported long-term organic growth.
ThinkPod also reengineered their Meta ads campaigns using high-performing video creative, optimized speaker-style formats, advanced conversion tracking, and refined image ads. Improved audience targeting, message testing, and segmentation produced a measurable lift in both lead quality and volume. Custom lead capture integrations through Telegram and automated email reporting gave the recruitment team immediate visibility into daily activity and allowed them to prioritize stronger candidates. Social profiles were audited, cleaned, and rebranded to create a consistent digital presence that reinforced credibility and supported recruitment across multiple channels.
What we did
Our approach
- Brand research and competitive analysis
- Messaging strategy for solo OTR drivers and freight decision-makers
- Conversion-focused website architecture and UX
- Custom WordPress development on stable, scalable infrastructure
- SEO for nationwide and local hiring visibility
- Meta Ads strategy, creative development and optimization
- Social media cleanup, governance and brand alignment
- Lead capture automation and recruitment tracking
- Audience segmentation and structured A/B testing
- Printed collateral to support local recruiting needs
- Funnel optimization and ongoing performance monitoring
The work
Selected work
Meta ads for owner operator recruiting
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Next step
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What clients say
From the people we work with
“ThinkPod Agency has been a huge asset to our company and getting us a strong web presence. Their team is focused and detailed, and strive to be a partner; not just treat us as a customer. We couldn’t be happier with our choice!”
Wesley Fike, NATCON (National Consolidated Corporation)
“Extremely communicative provider, excellent at explaining what the plan is and how to implement the services. Also very flexible as schedules continue to change.”
Lori Near, Fibertec Environmental Services
“ThinkPod has been our partner for a few years now. They are great to work with! The work product is excellent and they provide a personal touch that shows they truly care about improving your business. Can’t recommend them enough!”
Jeff Franger, Owner, Franger Gas
“I’ve had some pretty unique web functionality needs, and they have met my expectation each and every time. The team is prompt anytime we need changes made, or when anything comes up. What I like most is their willingness to research solutions and think outside the box.”
Charlene Bell, Coordinator, IU Health Goshen
“I work closely with ThinkPod Agency almost every day. Their responsiveness to our requests is outstanding and they are dependable to do what they say they will do. They are very knowledgeable and if we are working on a difficult issue, they keep at it until it’s resolved.”
Julie Mahoney, Community Outreach Data Specialist, Goshen Health
“ThinkPod communicated our mission and message in a creative, clear and concise format. Aubrey and her team are so easy to work with and always provide a quick turn-around time.”
Heather Adams, Manager, University of Notre Dame, McDonald Center for Student Well-Being
“ThinkPod is a top notch agency. I have worked and used them for many years. They really know how to deliver a solid solutions that make their clients look world-class.”
Art Hicks, Owner, ViviScape
